Director, Producer, Animator & Editor

AI stories can get abstract fast, so the job here was to make Adobe's tools feel useful to marketers instead of futuristic for its own sake.
In 2021, I led this piece with Stoke Group from script through final edit. I worked with a copywriter to shape the story, built the boards, developed the visual direction with a designer, directed the voice-over, and animated the entire film in After Effects.
What mattered most was clarity. The video had to show how AI could turn customer data into something actionable without getting buried in process or jargon. The final piece kept the story human, direct, and easy to follow, which is still the line I care about whenever I'm working on AI content.

• Script and story: Co-wrote the narrative around turning customer data into practical marketing insight.
• Storyboards and art direction: Built the visual plan and worked with a designer to give the piece a clean, cohesive look.
• Voice, animation, and edit: Directed the voice-over, animated the full video in After Effects, and finished the piece in post.

Adobe

Director, Producer, Animator & Editor - Patrick Flaherty

Creative Director | Stoke Group - Brian Barrus
Sr Art Director | Stoke Group - Hannah Davidson
Sr Director | Stoke Group - Sarah Ekins
Sr Writer | Stoke Group - Jaime Hollander
Sales Director | Stoke Group - Debbie Brannelly