UI Production Director
As the UI Production Director, I led a dedicated team in creating a captivating sizzle video for Windows Copilot. We embarked on an exciting journey for over a month, navigating through unexpected challenges and ultimately delivering a fantastic end product.
Our primary goal was to showcase the innovative features and user interface of Windows Copilot, a new cutting-edge AI software solution for Windows users. Our challenge, however, lay in the fact that the product itself was still in development, requiring us to adapt and pivot throughout the video production process. We were building the plane while flying it!
We employed agile project management methodologies to tackle this challenge to ensure effective communication and collaboration among team members. This allowed us to quickly iterate and adjust our creative direction as new information and updates about Windows Copilot became available.
Throughout the project, we faced numerous design iterations and feedback loops. Our team worked tirelessly to incorporate feedback from stakeholders, ensuring that the video aligned with the evolving vision for Windows Copilot. In addition, we maintained a strong focus on user experience, striving to convey the software's simplicity, efficiency, and groundbreaking capabilities.
The result was a sizzle video that effectively captured the essence of Windows Copilot. By showcasing its intuitive user interface and highlighting its key features, we created a visually engaging and compelling narrative that left a lasting impression on viewers.
Microsoft
Director - Daniel Escolin
Producers - Emily Duarte & Ryta Karagodina
Creative Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designer - Danny Yoon
2D Motion Designers - Toliy Patel & Gap Yossanun
Storyboard Artist - Alex Alvarado
UI Production Director - Patrick Flaherty
Selected Works
Alamo DrafthouseGraphic Designor, Animatior, Director & Producer
Meet the new Surface Laptop Go 3UI Production Director
Meet the new Surface Laptop Studio 2UI Production Director
Introducing Copilot in Windows 11, new AI tools, and moreUI Production Director
Introducing Surface Duo 2Motion Graphics Designer
Introducing Surface Pro 9UI Production Director
Introducing Surface Laptop 5UI Production Director
Introducing the new Bing in WindowsUI Production Director
See what's new in the Windows 11 2022 UpdateUI Production Director
Introducing Windows CopilotUI Production Director
Introducing Windows 11Motion Graphics Designer
Make AI simple with AdobeDirector, Producer, Animator & Editor
Introducing Project VolterraMotion Graphics Designer
Surface for Education | The new Surface Laptop SEMotion Graphics Designer
Microsoft | Modern Workplace - Show PackagePost-production Supervisor
Adobe | Welcome to SummitDirector & Producer
Introducing Surface Laptop StudioMotion Graphics Designer
Microsoft ListsPost-production Supervisor
Microsoft FormsPost-production Supervisor
Canon EOS R5 & R6Editor & Animation
Oblivion Interactive DisplaysAnimation, Producer & Director
International Rescue CommitteeGraphic Design, Animation, Director & Producer
ExamityAnimation, Director & Producer
Samsung Galaxy XCover Pro | Microsoft TeamsPost-production Supervisor
United WayEditor & Animation
It’s Not ComplicatedDirector & Producer
Jennie Garth - The Eye SolutionDP, Producer & Editor
Microsoft | Modern WorkplacePost-Production Supervisor & Editor
Four Nights in DecemberProducer, Director, DP & Editor
Video Studio UpgradesDirector
Alcon - Training VideosDP, Director, Producer & Editor
Alcon - Talking Heads & InterviewsDP, Director, Producer & Editor
Voice Over ExamplesVoice Over
Azure VMware SolutionAnimator
2020 Stoke Holiday CardAnimation & Director
Seed & StemAnimation & Director
Blend 3015Animation & Director
Build | Microsoft 365 Intro and OutroPost-production Supervisor
Ignite | Security IntroPost-production Supervisor
Ignite | Teams Intro & OutroPost-production Supervisor
Microsoft Managed Desktop SizzleEditor & Animation
Alcon TVProducer, Director, Editor, & Animation
Alcon Live MeetingsProducer, Director, Editor, & Animation
InvasiveProducer
Microsoft Lists | We got thisPost-production Supervisor
Microsoft PlannerPost-production Supervisor
Microsoft ProjectPost-production Supervisor
Museum MilanoAnimation & Director
Science Addicts, Unite!Animation & Director
Focus.ioAnimation & Director
PixelsAnimation & Director
It's a Trap!Animation & Director
Up In The AirAnimation & Director
Rock Em Sock EmAnimation & Director
Quarantine 2020Graphic Design, Animation & Director
70 Years of AlconAnimation, Director & Producer
Chuck NorrisGraphic Design, Animation, Director
Squish & SquashAnimation & Director
Olly Walk & RunAnimation & Director
Squish & Squash JumpAnimation & Director
Dolly ThrowAnimation & Director
Olly SceneAnimation & Director
Introduction to MyAnalytics for AdminsEditor & Animation
EchoNous BiomedGraphic Design, Animation & Director
Live BallotGraphic Design, Animation & Director
Architecture & Nature AcademyGraphic Design & Animation
RotoscopingAnimation
After Effects RigsRigging
Make Great ArtGraphic Design, Animation, Director & Producer
SystaneAnimation, Director & Producer
Azure Active Directory + Dropbox BusinessPost-production Supervisor
Power Virtual Agents | Microsoft TeamsEditor & Animation
Power BI | Microsoft TeamsEditor & Animation
Cinema 4D BasecampGraphic Design
The Angelus | Crimson ShadowCG Artist
Premium Beat "The Perfect Song"Graphic Design
IBM SmartCityGraphic Design
Sprint Mood BoardsGraphic Design
Everlearn.io | :15 CommercialGraphic Design
Fox | Tokyo Throwdown TitlesGraphic Design
Converse Logo RevealGraphic Design
Diesel | Dance PlanetGraphic Design
12 KilometersGraphic Design
Expedition 100: Mission to MarsGraphic Design
35 DentonCamera Operator, Producer & Editor
David Crosby & Snarky PuppyCamera Operator, Producer & Editor
DCTA Ribbon CuttingDirector, Producer & Editor
H2 Accelleration EventEditor
Windows Virtual DesktopEditor
Driscoll's JoymakersEditor
Department of Energy | SWAP 4Editor & Animation
Live From DansDirector, Producer, DP & Editor
#LiveInColor 5KDP, Producer & Editor
Leukemia TexasDP, Director, Producer & Editor