Microsoft

Below are examples of the work I have done for Microsoft over the years. For most of these, I served in editing, motion graphics, or supervisor capacity.

Role

UI Production Director, 2022 - Present

Responsible for creating all UI for sizzle videos for new computer and software updates for the Windows and Devices team at Microsoft. Oversee a team of UI animators and designers, while also contributing individually to animate and create UI.

Key Duties and Responsibilities:

  1. Lead the production of UI/UX experiences for Microsoft’s devices and software.
  2. Manage a team of UI animators and designers, ensuring alignment with Microsoft’s brand.
  3. Collaborate with design and development teams to create and refine UI elements for product launch videos.
  4. Oversee the creation of comprehensive UI animations, from concept to final production.
  5. Actively contribute to UI animation and design, ensuring high-quality outcomes.


Key Achievements:

Introducing Copilot in Windows 11, new AI tools, and more, 2023:

  • Led a team to create a sizzle video for Windows Copilot, highlighting the AI software's innovative features and UI.

Introducing Surface Laptop 5, 2023:

  • Crafted UI animations enhancing the Surface Laptop 5’s interface, ensuring alignment with Microsoft's brand.

See what's new in the Windows 11 2022 Update, 2022:

  • Oversaw a team of animators, managed device distribution, and developed a UI template system for a visually impressive video.

Introducing Surface Pro 9, 2023:

  • Led a team to create seamless UI animations for the Surface Pro 9, providing on-set guidance and device setup.

Introducing Copilot+ PC's, 2024:

  • Directed UI production for the Copilot+ PC announcement, highlighting AI-driven experiences with the Qualcomm® Snapdragon X Elite chip.


Value Delivered:

  • Enhanced visual storytelling for Microsoft's product launches.
  • Improved team efficiency and project delivery.
  • Increased user engagement and product understanding through visually compelling UI animations.


Motion Graphics Designer, 2021 - 2022

Supervise the production of UI/UX experiences for the Microsoft Devices Design Team, responsible for crafting products for millions worldwide, including Xbox, Surface, Surface Hub, HoloLens, and Accessories.

Assist in creating product videos to tell software stories for Windows and Surface Devices.

Responsibilities:

  1. Meet with UI teams to understand the latest designs, prepare UI assets for animation, and create UI assets as needed.
  2. Create concepts to help communicate software stories.
  3. Collaborate with 3D animators and film directors to time UI animations perfectly.
  4. Respond to and implement feedback quickly.


Key Achievements:

Introducing Surface Duo 2, 2021:

  • Motion Graphics Designer and on-location CG Supervisor, showcasing dual-screen functionality through seamless motion graphics and UI design.
  • Collaborated with cross-functional teams and third-party groups, providing on-set CG supervision and technical support.

Introducing Surface Laptop Studio, 2021:

  • Created UI animations and supervised on-location shoots.
  • Utilized 3D scans to blend CG and live-action footage, highlighting innovative features and creating an immersive experience.

The new Surface Laptop SE, 2021:

  • Responsible for creating UI animations for educational scenarios.
  • Collaborated with an external studio to integrate animations into final renders, showcasing educational capabilities.

Introducing Project Volterra, 2021:

  • Animated UI elements in developer scenarios using Visual Studio.
  • Showcased the Dev Kit’s capabilities for efficient Windows app development on Arm devices.


Value Delivered:

  • Enhanced the visual storytelling of Microsoft's device portfolio, contributing to engaging and informative product videos.
  • Improved team efficiency and project delivery times through effective supervision and collaboration.
  • Increased user engagement and product understanding by creating visually compelling and accurately timed UI animations.

Contract Motion Graphics Designer, 2021

As a Motion Designer contractor under the Windows and Devices team at Microsoft's Visual Design Studio, I provided motion graphics support for the Windows 11 launch.

Key Duties and Responsibilities:

  1. Created all UI animations for the Windows 11 launch video.
  2. Provided Assistant Camera (AC) support during video production shoots.


Key Achievements:
- Designed and animated UI elements that highlighted Windows 11's new features and capabilities.
- Contributed to a visually stunning launch video, effectively showcasing Windows 11 to the world.


Value Delivered:
- Enhanced the visual storytelling of the Windows 11 launch, making the new features more engaging and understandable.
- Supported the production team, ensuring smooth and efficient video shoots.

Post Production Supervisor, 2019 - 2020

Managed post-production for 20-25 concurent video projects for Microsoft 365, Azure, Dynamics 365 Power Platforms, and Security teams from 2019 - 2020. Transitioned from contractor to full-time, overseeing projects from start to finish, ensuring timely and budget-conscious delivery.

Key Duties and Responsibilities:

  1. Directed video editing and motion graphics, reducing agency costs by 58% and saving over $10M.
  2. Led a team of 4 contractors, including Motion Designers and a Digital Asset Manager.
  3. Developed campaign video concepts and managed stakeholder projects.
  4. Implemented process improvements, transforming the motion graphics department.
  5. Enhanced video library organization and security measures.
  6. Balanced same-day requests with longer-term projects, creating top-tier video assets.
  7. Collaborated with various teams and maintained partner relationships.


Key Achievements:

Microsoft Forms, 2020:

  • Directed the production of a sizzle video, highlighting Microsoft Forms' features.

Microsoft | Modern Workplace, 2020:

  • Supervised post-production of the updated intro sequence and first episode.

Samsung Galaxy XCover Pro | Microsoft Teams, 2020:

  • Directed the production of a sizzle video, partnering with Rational for 3D renders.

Microsoft 365 Homepage, 2019-2020:

  • Oversaw post-production of an overview video for the new Microsoft 365 homepage.


Value Delivered:

  • Delivered high-quality videos that significantly reduced costs and improved production efficiency.
  • Fostered a collaborative environment, enhancing visual storytelling through effective motion graphics and video production.

 

Contract Post Production Supervisor, 2019

Supervised the post-production of projects for the Microsoft 365 team, managing a team of two motion designers.

Key Achievements:

Ignite | Teams Intro & Outro, 2019:

  • Supervised the post-production edit of a sizzle intro and outro video, directing motion graphics and editing to highlight themes of digital transformation, empowerment, and technological innovation.

Ignite | Security Intro, 2019:

  • Supervised the post-production edit of a sizzle intro video, directing motion graphics and editing to emphasize digital transformation, trust, security, compliance, and AI-backed cloud solutions.


Value Delivered:

  • Successfully managed and delivered high-quality videos under tight deadlines.
  • Enhanced visual storytelling through effective supervision and direction of motion graphics and editing.



Contract Motion Graphics Designer, 2018 - 2019

Primarily responsible for creating visually impactful animations and video stories for the Microsoft 365 studio as an internal contractor.

Key Duties and Responsibilities:

  1. Created animations and video stories for the Microsoft 365 studio.
  2. Collaborated on projects in editing and motion graphics capacities, including sizzle videos and social campaign videos.
  3. Introduced process improvements to minimize repetitive tasks.
  4. Developed a series of templates for streamlined video production.
  5. Cataloged and managed the digital asset library.


Key Achievements:

H2 Acceleration Event, 2019:

  • Edited and animated a sizzle video highlighting how modern workplace experiences transform IT, empower users, and enhance security with advanced, automated protections backed by Microsoft.

Windows Virtual Desktop, 2019:

  • Edited a sizzle video showcasing the only multi-session Windows 10 experience virtualized in the cloud, illustrating how businesses can unlock productivity, security, and scalability with Windows Virtual Desktop.

Microsoft Managed Desktop Sizzle, 2019:

  • Edited and animated a video highlighting how modern workplace experiences transform IT, empower users, and enhance security with advanced, automated protections.

Introduction to MyAnalytics for Admins, 2018:

  • Created an explainer video showcasing how MyAnalytics helps users manage their time effectively, emphasizing its secure and compliant nature for Office 365 administrators.


Value Delivered:

  • Enhanced the quality and efficiency of video production through innovative process improvements and template development.
  • Produced high-impact videos that effectively communicated Microsoft 365's features and benefits.
  • Improved team productivity and asset management by developing methods for cataloging and utilizing the digital asset library.
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© 2026 Patrick Flaherty
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