UI Production Director

Surface Laptop Go 3 called for a different tone than most hardware launches. The audience skewed younger, so the video needed energy and personality without losing the product story.
As UI Production Director, I led the UI side of the sizzle video from design through animation. That meant shaping how the screens looked, how they moved, and how they fit into the larger film so the UI felt like part of the storytelling instead of an overlay.
I worked closely with the wider team across 3D, 2D, art direction, and story to keep everything aligned. The final piece landed as a bright, fast-moving launch video that felt polished but still had some fun in it.

• Led UI design and animation for the Surface Laptop Go 3 sizzle video.
• Built the screen moments to support a lighter, more youthful tone without losing clarity.
• Worked with Cisco McCarthy, Ryta Karagodina, Brian Townsend, Melissa Kim, CornerPin, Toliy Patel, and the 3D motion team to keep the film cohesive.

Microsoft

Director - Cisco McCarthy
Producer - Ryta Karagodina
Creative Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designers - Ziye Liu, Danny Yoon, Gap Yossanun, Kyle Moore
Art Director - Melissa Kim
2D Motion Designer - Toliy Patel
UI Design - CornerPin
Storyboard Artist - Alex Alvarado
UI Production Director - Patrick Flaherty