UI Production Director
In the ever-evolving landscape of technology, innovation takes center stage. This year, our team at Microsoft embarked on an exciting endeavor to introduce the next generation of Surface Copilot+ PCs through a dynamic, visually compelling launch video. As the UI Production Director, I led the comprehensive UI production, ensuring seamless integration of cutting-edge AI technologies across all on-screen elements. My contributions included:
- Project Coordination & Leadership: Managed UI production workflows from initial concepts through final execution, ensuring alignment across multiple creative and technical teams.
- AI-Enhanced UI Design: Directed the creation of innovative UI elements that showcased the powerful AI capabilities embedded within the new Surface Copilot+ PCs, significantly elevating user interactions.
- Cross-Team Collaboration: Facilitated effective communication between internal teams and external partners, including the renowned studio Man vs. Machine, to harmonize 2D animation, AI-generated visuals, 3D motion graphics, and live-action footage.
- Creative Innovation: Pioneered the integration of advanced AI-driven visuals and animations, pushing creative boundaries and delivering an energetic, immersive visual experience.
Reflecting on this project, I am exceptionally proud of how we harnessed AI and creativity to produce a launch video that not only highlights the impressive features of the Surface Copilot+ PCs but also resonates deeply with users through engaging storytelling and vibrant aesthetics.
Microsoft
Director - Cisco McCarthy
Art Director - Melissa Kim
Producers - Ryta Karagodina & Justin Sund
Creative Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designers - Ziye Liu, Danny Yoon, Gap Yossanun, Kyle Moore, You Zhang
Art Design - Phoebe Hsu & Esther Lee
Storyboard Artist - Alex Alvarado
UI Production Director - Patrick Flaherty
2D Motion Designer - Toliy Patel
UI Design - Piper Phan
Selected Works
Alamo DrafthouseGraphic Designer, Animatior, Director & Producer
Meet the new Surface Laptop Go 3UI Production Director
Meet the new Surface Laptop Studio 2UI Production Director
Introducing Copilot in Windows 11, new AI tools, and moreUI Production Director
Introducing Copilot+ PCsUI Production Director, Asst Director & Producer
Meet the new Surface Copilot+ PCsUI Production Director
New Experiences coming to Copilot+ PCsUI Production Director
Surface Copilot+ PCs Powered by IntelUI Production Director
Meet the new Microsoft Surface LaptopUI Production Director
Meet the new Microsoft Surface ProUI Production Director
Copilot+ PCs: Ready for the new Ai era at workUI Production Director
Introducing RecallDirector, Producer, UI Production Director
Introducing Surface Duo 2Motion Graphics Designer
Introducing Surface Pro 9UI Production Director
Introducing Surface Laptop 5UI Production Director
Introducing the new Bing in WindowsUI Production Director
See what's new in the Windows 11 2022 UpdateUI Production Director
Introducing Windows CopilotUI Production Director
Introducing Windows 11Motion Graphics Designer
Make AI simple with AdobeDirector, Producer, Animator & Editor
Introducing Project VolterraMotion Graphics Designer
Surface for Education | The new Surface Laptop SEMotion Graphics Designer
Microsoft | Modern Workplace - Show PackagePost-production Supervisor
Adobe | Welcome to SummitDirector & Producer
Introducing Surface Laptop StudioMotion Graphics Designer
StorytellingDirector, Producer, Motion Designer & Editor
Microsoft ListsPost-production Supervisor
Microsoft FormsPost-production Supervisor
Canon EOS R5 & R6Editor & Animation
Oblivion Interactive DisplaysAnimation, Producer & Director
International Rescue CommitteeGraphic Design, Animation, Director & Producer
ExamityAnimation, Director & Producer
Samsung Galaxy XCover Pro | Microsoft TeamsPost-production Supervisor
United WayEditor & Animation
It’s Not ComplicatedDirector & Producer
Jennie Garth - The Eye SolutionDP, Producer & Editor
Microsoft | Modern WorkplacePost-Production Supervisor & Editor
Four Nights in DecemberProducer, Director, DP & Editor
Video Studio UpgradesDirector
Alcon - Training VideosDP, Director, Producer & Editor
Alcon - Talking Heads & InterviewsDP, Director, Producer & Editor
AI CompanionDirector, Producer, Motion Designer & Editor
Voice Over ExamplesVoice Over
Azure VMware SolutionAnimator
2020 Stoke Holiday CardAnimation & Director
School of Motion - Advanced Motion MethodsAnimation & Director
Build | Microsoft 365 Intro and OutroPost-production Supervisor
Ignite | Security IntroPost-production Supervisor
Ignite | Teams Intro & OutroPost-production Supervisor
Microsoft Managed Desktop SizzleEditor & Animation
Alcon TVProducer, Director, Editor, & Animation
Alcon Live MeetingsProducer, Director, Editor, & Animation
InvasiveProducer
Microsoft Lists | We got thisPost-production Supervisor
Microsoft PlannerPost-production Supervisor
Microsoft ProjectPost-production Supervisor
Cinema 4D BasecampArt, Animation & Graphic Design
Quarantine 2020Graphic Design, Animation & Director
70 Years of AlconAnimation, Director & Producer
Chuck NorrisGraphic Design, Animation, Director
Character Animation Bootcamp - School of MotionAnimation & Director
Introduction to MyAnalytics for AdminsEditor & Animation
EchoNous BiomedGraphic Design, Animation & Director
Live BallotGraphic Design, Animation & Director
Architecture & Nature AcademyGraphic Design & Animation
RotoscopingAnimation
After Effects RigsRigging
Make Great ArtGraphic Design, Animation, Director & Producer
SystaneAnimation, Director & Producer
Azure Active Directory + Dropbox BusinessPost-production Supervisor
Power Virtual Agents | Microsoft TeamsEditor & Animation
Power BI | Microsoft TeamsEditor & Animation
The Angelus | Crimson ShadowCG Artist
Design Bootcamp  - School of MotionGraphic Design
35 DentonCamera Operator, Producer & Editor
David Crosby & Snarky PuppyCamera Operator, Producer & Editor
DCTA Ribbon CuttingDirector, Producer & Editor
H2 Accelleration EventEditor
Windows Virtual DesktopEditor
Driscoll's JoymakersEditor
Department of Energy | SWAP 4Editor & Animation
Live From DansDirector, Producer, DP & Editor
#LiveInColor 5KDP, Producer & Editor
Leukemia TexasDP, Director, Producer & Editor