UI Production Director

In the dynamic world of technology, innovation never sleeps. This year, our dedicated team at Microsoft embarked on an exhilarating journey to create a sizzle video that Introduced Copilot in Windows 11 and several other AI tools and updates. As the UI Production Director for this fifth installment in our Windows 11 series, I was privileged to oversee an exceptional team of UI designers and a UI motion design team. Together, we harnessed the boundless potential of AI to breathe life into this extraordinary project.

Project Overview: This video represents the pinnacle of our creative collaboration, where AI seamlessly integrates with design and animation. As UI Production Director, I had the incredible opportunity to guide this project from inception to completion.

AI-Infused UI Design: This video was more than just a visual showcase; it was a testament to the transformative power of AI in design. Our team meticulously crafted every aspect of the user interface with AI at the forefront. These designs weren't just for show but integral to shaping the user experiences that Windows 11 users enjoy daily. We conceptualized and designed UI experiences that ended up in the final product people will use daily.

Animating the Future: Animation played a central role in the video's storytelling, and I took on the exhilarating task of animating substantial portions of the video. This close collaboration with our UI motion design team ensured that every animation flowed seamlessly, bringing to life the elegance and functionality of the Copilot feature.

AI from Start to Finish: AI was not just a component of our project; it was the driving force behind our creativity. From the project's inception, AI guided our decision-making processes, automating repetitive tasks, optimizing animations, and enhancing the overall user experience. It was the lifeblood of our creative process, breathing innovation into every aspect of the video.

Reflecting on Progress: This marks the fifth Windows 11 video I've had the privilege of contributing to, and each project showcases the continuous evolution of Microsoft's commitment to innovation. I am excited to continue pushing the boundaries of what's possible, guided by the incredible potential of AI, as we pave the way for the future of Windows.


Director - Cisco McCarthy
Producer - Ryta Karagodina
Creative Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designers - Ziye Liu, Danny Yoon, Gap Yossanun, Kyle Moore
Art Director - Melissa Kim
2D Motion Designer - Toliy Patel
UI Design - CornerPin
Storyboard Artist & Co-Director- Alex Alvarado
UI Production Director - Patrick Flaherty

Selected Works

Alamo DrafthouseGraphic Designor, Animatior, Director & Producer

Meet the new Surface Laptop Go 3UI Production Director

Meet the new Surface Laptop Studio 2UI Production Director

Introducing Surface Duo 2Motion Graphics Designer

Introducing Surface Pro 9UI Production Director

Introducing Surface Laptop 5UI Production Director

Introducing the new Bing in WindowsUI Production Director

Introducing Windows CopilotUI Production Director

Introducing Windows 11Motion Graphics Designer

Make AI simple with AdobeDirector, Producer, Animator & Editor

Introducing Project VolterraMotion Graphics Designer

Adobe | Welcome to SummitDirector & Producer

Introducing Surface Laptop StudioMotion Graphics Designer

Microsoft ListsPost-production Supervisor

Microsoft FormsPost-production Supervisor

Canon EOS R5 & R6Editor & Animation

Oblivion Interactive DisplaysAnimation, Producer & Director

International Rescue CommitteeGraphic Design, Animation, Director & Producer

ExamityAnimation, Director & Producer

United WayEditor & Animation

It’s Not ComplicatedDirector & Producer

Jennie Garth - The Eye SolutionDP, Producer & Editor

Microsoft | Modern WorkplacePost-Production Supervisor & Editor

Four Nights in DecemberProducer, Director, DP & Editor

Alcon - Training VideosDP, Director, Producer & Editor

Alcon - Talking Heads & InterviewsDP, Director, Producer & Editor

2020 Stoke Holiday CardAnimation & Director

Seed & StemAnimation & Director

Blend 3015Animation & Director

Build | Microsoft 365 Intro and OutroPost-production Supervisor

Ignite | Security IntroPost-production Supervisor

Ignite | Teams Intro & OutroPost-production Supervisor

Alcon TVProducer, Director, Editor, & Animation

Alcon Live MeetingsProducer, Director, Editor, & Animation


Microsoft Lists | We got thisPost-production Supervisor

Microsoft PlannerPost-production Supervisor

Microsoft ProjectPost-production Supervisor

Museum MilanoAnimation & Director

Science Addicts, Unite!Animation & Director

Focus.ioAnimation & Director

PixelsAnimation & Director

It's a Trap!Animation & Director

Up In The AirAnimation & Director

Rock Em Sock EmAnimation & Director

Quarantine 2020Graphic Design, Animation & Director

70 Years of AlconAnimation, Director & Producer

Chuck NorrisGraphic Design, Animation, Director

Squish & SquashAnimation & Director

Olly Walk & RunAnimation & Director

Squish & Squash JumpAnimation & Director

Dolly ThrowAnimation & Director

Olly SceneAnimation & Director

EchoNous BiomedGraphic Design, Animation & Director

Live BallotGraphic Design, Animation & Director

Architecture & Nature AcademyGraphic Design & Animation


Make Great ArtGraphic Design, Animation, Director & Producer

SystaneAnimation, Director & Producer

Azure Active Directory + Dropbox BusinessPost-production Supervisor

Power BI | Microsoft TeamsEditor & Animation

Cinema 4D BasecampGraphic Design

IBM SmartCityGraphic Design

Sprint Mood BoardsGraphic Design

Converse Logo RevealGraphic Design

Diesel | Dance PlanetGraphic Design

12 KilometersGraphic Design

35 DentonCamera Operator, Producer & Editor

David Crosby & Snarky PuppyCamera Operator, Producer & Editor

DCTA Ribbon CuttingDirector, Producer & Editor

Department of Energy | SWAP 4Editor & Animation

Live From DansDirector, Producer, DP & Editor

#LiveInColor 5KDP, Producer & Editor

Leukemia TexasDP, Director, Producer & Editor

© 2023 Patrick Flaherty