UI Production Director

In the fast-paced world of technology, innovation is constant. This year, our team at Microsoft embarked on an ambitious project to create a sizzle video introducing Copilot in Windows 11, along with several other AI tools and updates. As the UI Production Director, I had the honor of leading a team of exceptional UI designers and motion designers. My contributions included:

• Project Leadership: Guided the project from inception to completion, ensuring a seamless integration of AI with design and animation.
• AI-Infused UI Design: Spearheaded the design of user interfaces that were integral to shaping the user experiences in Windows 11. These designs were thoughtfully crafted to enhance everyday user interactions.
• Animation Execution: Took on the exhilarating task of animating substantial portions of the video, working closely with the motion design team to ensure fluid and captivating animations.
• AI Integration: Utilized AI to drive creativity, automate tasks, optimize animations, and elevate the overall user experience. AI was the cornerstone of our creative process, infusing innovation into every element of the video.

Reflecting on this project, which is the fifth Windows 11 video I've contributed to, I am proud of our continuous evolution and commitment to pushing the boundaries of technology, driven by the immense potential of AI.

Microsoft

Director - Cisco McCarthy
Producer - Ryta Karagodina
Creative Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designers - Ziye Liu, Danny Yoon, Gap Yossanun, Kyle Moore
Art Director - Melissa Kim
2D Motion Designer - Toliy Patel
UI Design - CornerPin
Storyboard Artist & Co-Director- Alex Alvarado
UI Production Director - Patrick Flaherty