UI Production Director

In the dynamic world of technology, innovation never sleeps. This year, our dedicated team at Microsoft embarked on an exhilarating journey to create a sizzle video that Introduced Copilot in Windows 11 and several other AI tools and updates. As the UI Production Director for this fifth installment in our Windows 11 series, I was privileged to oversee an exceptional team of UI designers and a UI motion design team. Together, we harnessed the boundless potential of AI to breathe life into this extraordinary project.

Project Overview: This video represents the pinnacle of our creative collaboration, where AI seamlessly integrates with design and animation. As UI Production Director, I had the incredible opportunity to guide this project from inception to completion.

AI-Infused UI Design: This video was more than just a visual showcase; it was a testament to the transformative power of AI in design. Our team meticulously crafted every aspect of the user interface with AI at the forefront. These designs weren't just for show but integral to shaping the user experiences that Windows 11 users enjoy daily. We conceptualized and designed UI experiences that ended up in the final product people will use daily.

Animating the Future: Animation played a central role in the video's storytelling, and I took on the exhilarating task of animating substantial portions of the video. This close collaboration with our UI motion design team ensured that every animation flowed seamlessly, bringing to life the elegance and functionality of the Copilot feature.

AI from Start to Finish: AI was not just a component of our project; it was the driving force behind our creativity. From the project's inception, AI guided our decision-making processes, automating repetitive tasks, optimizing animations, and enhancing the overall user experience. It was the lifeblood of our creative process, breathing innovation into every aspect of the video.

Reflecting on Progress: This marks the fifth Windows 11 video I've had the privilege of contributing to, and each project showcases the continuous evolution of Microsoft's commitment to innovation. I am excited to continue pushing the boundaries of what's possible, guided by the incredible potential of AI, as we pave the way for the future of Windows.

Microsoft

Director - Cisco McCarthy
Producer - Ryta Karagodina
Creative Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designers - Ziye Liu, Danny Yoon, Gap Yossanun, Kyle Moore
Art Director - Melissa Kim
2D Motion Designer - Toliy Patel
UI Design - CornerPin
Storyboard Artist & Co-Director- Alex Alvarado
UI Production Director - Patrick Flaherty