UI Production Director

In the fast-paced world of technology, innovation is constant. This year, our team at Microsoft embarked on an ambitious project to create a sizzle video introducing Copilot in Windows 11, along with several other AI tools and updates. As the UI Production Director, I had the honor of leading a team of exceptional UI designers and motion designers. My contributions included:

  • Project Leadership: Guided the project from inception to completion, ensuring a seamless integration of AI with design and animation.
  • AI-Infused UI Design: Spearheaded the design of user interfaces that were integral to shaping the user experiences in Windows 11. These designs were thoughtfully crafted to enhance everyday user interactions.
  • Animation Execution: Took on the exhilarating task of animating substantial portions of the video, working closely with the motion design team to ensure fluid and captivating animations.
  • AI Integration: Utilized AI to drive creativity, automate tasks, optimize animations, and elevate the overall user experience. AI was the cornerstone of our creative process, infusing innovation into every element of the video.

Reflecting on this project, which is the fifth Windows 11 video I've contributed to, I am proud of our continuous evolution and commitment to pushing the boundaries of technology, driven by the immense potential of AI.

Microsoft

Director - Cisco McCarthy
Producer - Ryta Karagodina
Creative Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designers - Ziye Liu, Danny Yoon, Gap Yossanun, Kyle Moore
Art Director - Melissa Kim
2D Motion Designer - Toliy Patel
UI Design - CornerPin
Storyboard Artist & Co-Director- Alex Alvarado
UI Production Director - Patrick Flaherty

Selected Works

Alamo DrafthouseGraphic Designer, Animatior, Director & Producer

Meet the new Surface Laptop Go 3UI Production Director

Meet the new Surface Laptop Studio 2UI Production Director

Introducing Copilot+ PCsUI Production Director, Asst Director & Producer

Meet the new Microsoft Surface ProUI Production Director

Introducing RecallDirector, Producer, UI Production Director

Introducing Surface Duo 2Motion Graphics Designer

Introducing Surface Pro 9UI Production Director

Introducing Surface Laptop 5UI Production Director

Introducing the new Bing in WindowsUI Production Director

Introducing Windows CopilotUI Production Director

Introducing Windows 11Motion Graphics Designer

Make AI simple with AdobeDirector, Producer, Animator & Editor

Introducing Project VolterraMotion Graphics Designer

Adobe | Welcome to SummitDirector & Producer

Introducing Surface Laptop StudioMotion Graphics Designer

Microsoft ListsPost-production Supervisor

Microsoft FormsPost-production Supervisor

Canon EOS R5 & R6Editor & Animation

Oblivion Interactive DisplaysAnimation, Producer & Director

International Rescue CommitteeGraphic Design, Animation, Director & Producer

ExamityAnimation, Director & Producer

United WayEditor & Animation

It’s Not ComplicatedDirector & Producer

Jennie Garth - The Eye SolutionDP, Producer & Editor

Microsoft | Modern WorkplacePost-Production Supervisor & Editor

Four Nights in DecemberProducer, Director, DP & Editor

Alcon - Training VideosDP, Director, Producer & Editor

Alcon - Talking Heads & InterviewsDP, Director, Producer & Editor

2020 Stoke Holiday CardAnimation & Director

Advanced Motion MethodsAnimation & Director

Build | Microsoft 365 Intro and OutroPost-production Supervisor

Ignite | Security IntroPost-production Supervisor

Ignite | Teams Intro & OutroPost-production Supervisor

Alcon TVProducer, Director, Editor, & Animation

Alcon Live MeetingsProducer, Director, Editor, & Animation

InvasiveProducer

Microsoft Lists | We got thisPost-production Supervisor

Microsoft PlannerPost-production Supervisor

Microsoft ProjectPost-production Supervisor

Cinema 4D BasecampArt, Animation & Graphic Design

Quarantine 2020Graphic Design, Animation & Director

70 Years of AlconAnimation, Director & Producer

Chuck NorrisGraphic Design, Animation, Director

Live BallotGraphic Design, Animation & Director

Architecture & Nature AcademyGraphic Design & Animation

RotoscopingAnimation

Make Great ArtGraphic Design, Animation, Director & Producer

SystaneAnimation, Director & Producer

Azure Active Directory + Dropbox BusinessPost-production Supervisor

Power BI | Microsoft TeamsEditor & Animation

35 DentonCamera Operator, Producer & Editor

David Crosby & Snarky PuppyCamera Operator, Producer & Editor

DCTA Ribbon CuttingDirector, Producer & Editor

Department of Energy | SWAP 4Editor & Animation

Live From DansDirector, Producer, DP & Editor

#LiveInColor 5KDP, Producer & Editor

Leukemia TexasDP, Director, Producer & Editor

© 2024 Patrick Flaherty
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