UI Production Director
This one moved fast. The brief called for a Surface Copilot+ PCs for Business launch video that showcased AI-driven productivity experiences, and the deadline was two weeks. To make that work, we leaned into AI-generated visuals alongside live-action footage, which meant building and animating over 60 unique UI scenes while also adapting constantly as the two sides of the production came together.
As UI Production Director, I owned the screen content end to end. That meant making sure every UI element was accurate, well-composed, and working with the filmed material rather than against it. There were a lot of fast pivots between AI-generated assets and live footage as we figured out what was landing and what needed to be rebuilt.
The Verge highlighted the generative AI integration after release, which was a good sign that the approach read as something new. But the thing I was most proud of was how the team held together across a production that had no real room to slow down.
- Built and animated over 60 unique UI scenes inside a two-week production window.
- Coordinated between AI-generated visuals and live-action footage to keep the narrative cohesive under a fast-moving schedule.
- Worked with Cisco McCarthy, Melissa Kim, Toliy Patel, Piper Phan, and the broader motion and 3D team to get it across the finish line.
Microsoft
Director - Cisco McCarthy
Art Director - Melissa Kim
Producers - Emily Duarte, Ryta Karagodina & Justin Sund
Creative Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designers - Ziye Liu, Danny Yoon, Gap Yossanun, Kyle Moore
Art Design - Phoebe Hsu
Storyboard Artist - Alex Alvarado
UI Production Director - Patrick Flaherty
2D Motion Designer - Toliy Patel
UI Design - Piper Phan
Selected Works
Linkedin