UI Production Director
As the UI Production Director at Microsoft, I led the UI production for a dynamic sizzle video launching the new Surface Copilot+ PCs for Business, highlighting transformative AI-driven experiences designed to boost productivity. Given an intensive two-week deadline, our team quickly generated and animated over 60 unique UI scenes, leveraging innovative AI workflows alongside live-action footage. My contributions included:
- UI Content Creation: Ensured accuracy and visual quality for all on-screen UI elements, crafting realistic, engaging screens showcasing productivity and collaboration.
- Animation and Integration: Animated multiple UI scenes, seamlessly blending AI-generated visuals with filmed footage to create a cohesive narrative.
- Agile Leadership: Coordinated swift pivots between AI-generated content and live-action filming, ensuring the project met its ambitious deadline.
The final video received positive recognition, notably from The Verge, which highlighted the seamless integration of generative AI visuals, demonstrating the project's innovation and our team's agile approach.
Microsoft
Director - Cisco McCarthy
Art Director - Melissa Kim
Producers - Emily Duarte, Ryta Karagodina & Justin Sund
Creative Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designers - Ziye Liu, Danny Yoon, Gap Yossanun, Kyle Moore
Art Design - Phoebe Hsu
Storyboard Artist - Alex Alvarado
UI Production Director - Patrick Flaherty
2D Motion Designer - Toliy Patel
UI Design - Piper Phan
Selected Works
Linkedin