UI Production Director

This one moved fast. The brief called for a Surface Copilot+ PCs for Business launch video that showcased AI-driven productivity experiences, and the deadline was two weeks. To make that work, we leaned into AI-generated visuals alongside live-action footage, which meant building and animating over 60 unique UI scenes while also adapting constantly as the two sides of the production came together.
As UI Production Director, I owned the screen content end to end. That meant making sure every UI element was accurate, well-composed, and working with the filmed material rather than against it. There were a lot of fast pivots between AI-generated assets and live footage as we figured out what was landing and what needed to be rebuilt.
The Verge highlighted the generative AI integration after release, which was a good sign that the approach read as something new. But the thing I was most proud of was how the team held together across a production that had no real room to slow down.

  • Built and animated over 60 unique UI scenes inside a two-week production window.
  • Coordinated between AI-generated visuals and live-action footage to keep the narrative cohesive under a fast-moving schedule.
  • Worked across a larger motion design, 3D, and external production team to stay aligned and on schedule through a compressed window.

Microsoft

Director - Cisco McCarthy
Art Director - Melissa Kim
Producers - Emily Duarte, Ryta Karagodina & Justin Sund
Creative Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designers - Ziye Liu, Danny Yoon, Gap Yossanun, Kyle Moore
Art Design - Phoebe Hsu
Storyboard Artist - Alex Alvarado
UI Production Director - Patrick Flaherty
2D Motion Designer - Toliy Patel
UI Design - Piper Phan

Selected Works

Alamo DrafthouseGraphic Designer, Animatior, Director & Producer
Adobe | Welcome to SummitDirector & Producer
Introducing Windows 11Motion Graphics Designer
Oblivion Interactive DisplaysAnimator, Producer & Director
Meet the new Surface Laptop Go 3UI Production Director
Introducing Copilot+ PCsUI Production Director, Asst Director & Producer
Meet the new Surface Copilot+ PCsUI Production Director
Introducing RecallDirector, Producer, UI Production Director
Introducing Surface Duo 2Motion Graphics Designer
Introducing Surface Pro 9UI Production Director
Make AI simple with AdobeDirector, Producer, Animator & Editor
Introducing Windows CopilotUI Production Director
Introducing Project VolterraMotion Graphics Designer
Introducing Surface Laptop StudioMotion Graphics Designer
Introducing Surface Laptop 5UI Production Director
StorytellingDirector, Producer, Animator
Microsoft ListsPost-production Supervisor
Microsoft FormsPost-Production Supervisor
Canon EOS R5 & R6Editor & Animator
International Rescue CommitteeGraphic Designer, Animator, Director & Producer
ExamityDirector, Producer & Animator
United WayEditor & Animator
It’s Not ComplicatedDirector & Producer
Jennie Garth - The Eye SolutionDP, Producer & Editor
Microsoft | Modern WorkplacePost-Production Supervisor & Editor
Four Nights in DecemberProducer, Director, DP & Editor
Alcon - Training VideosDP, Director, Producer & Editor
Alcon - Talking Heads & InterviewsDP, Director, Producer & Editor
AI CompanionDirector, Producer, Motion Designer & Editor
Talks & WorkshopsSpeaker & Presenter
2020 Stoke Holiday CardAnimator & Director
Build | Microsoft 365 Intro and OutroPost-Production Supervisor
Ignite | Security IntroPost-Production Supervisor
Ignite | Teams Intro & OutroPost-Production Supervisor
Alcon TVProducer, Director, Editor, & Animation
Alcon Live MeetingsProducer, Director, Editor, & Animation
InvasiveProducer
Microsoft Lists | We got thisPost-Production Supervisor
Microsoft PlannerPost-Production Supervisor
Microsoft ProjectPost-Production Supervisor
Cinema 4D BasecampArt, Animation & Graphic Design
Quarantine 2020Graphic Design, Animation & Director
70 Years of AlconAnimation, Director & Producer
Chuck NorrisGraphic Designer, Animator, Director & Producer
Character Animation Bootcamp - School of MotionGraphic Designer, Animator, Director & Producer
EchoNous BiomedGraphic Design, Animation & Director
Live BallotGraphic Design, Animation & Director
Architecture & Nature AcademyGraphic Design & Animation
RotoscopingAnimation
Make Great ArtGraphic Design, Animation, Director & Producer
SystaneAnimation, Director & Producer
Power BI | Microsoft TeamsEditor & Animation
35 DentonCamera Operator, Producer & Editor
David Crosby & Snarky PuppyCamera Operator, Producer & Editor
DCTA Ribbon CuttingDirector, Producer & Editor
Live From DansDirector, Producer, DP & Editor
#LiveInColor 5KDP, Producer & Editor
Leukemia TexasDP, Director, Producer & Editor
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© 2026 Patrick Flaherty
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