UI Production Director



Our team at Microsoft dedicated over three years to creating the Surface Pro video, showcasing our innovative advancements in AI and hardware. The journey began in 2022 with an internal video highlighting new features of the Surface Pro, laying the groundwork for a comprehensive demonstration of our latest technologies.

Key Features Highlighted in the Initial Internal Video:

  • Cadmus Chip (NPU Chip): Showcased the Neural Processing Unit (NPU) chip, powering local AI experiences.
  • Cocreator in Paint: Demonstrated the AI art generation feature within Paint.
  • Background Denoise: Highlighted the ability to eliminate unwanted noise during video calls.
  • Detachable Bluetooth Keyboard: Emphasized versatility by showcasing the detachable keyboard in various scenarios.

Many of these features found their way into the final Surface Pro video, integrating advanced functionalities into a cohesive narrative of Microsoft's AI-driven innovation.

A subsequent internal vision video focused on the Cadmus (NPU) chip, illustrating its functionality across both the Surface Pro and Surface Laptop. This video evolved from the original concept to a refined demonstration of key AI experiences.

Key Features Highlighted in the Second Vision Video:

  • Cadmus Experience Across Windows: Showcased enhanced experiences provided by Windows Copilot.
  • 2X Performance Over Apple M3: Demonstrated superior performance compared to Apple’s M3 chip.
  • All-Day Battery Life: Highlighted energy efficiency for uninterrupted productivity.
  • Updated Windows Studio Effects: Showcased new and improved Windows Studio effects.
  • Detachable Keyboard: Emphasized practical use in various scenarios.
  • Cocreator in Paint: Highlighted AI-generated art capabilities.
  • AI Super Resolution for Gaming: Demonstrated enhanced gaming experiences with higher visual fidelity.
  • OLED Displays: Showcased vibrant and crisp visuals.

These features were incorporated into the final Surface Pro video, demonstrating seamless integration of AI and hardware innovations.

The Recall feature, exclusive to Cadmus devices, was crucial in our Copilot+ PC videos. Recall captures screenshots of everything you do on a Windows device, allowing you to rewind time and find anything you were working on. Here’s a breakdown of the evolution of this feature:

Initial Stages:

  • Developed initial 2D screens, forming the foundation of the Recall experience.

Transition to 3D:

  • Translated the 2D screens into 3D, but initial attempts were not effective.

Redesign and Refinement:

  • Created several new versions, collaborating with the Art Direction team to match the search query 'Julie in a Photo shoot.' After multiple iterations, the UI and pacing were finalized.

Final 3D Conversion:

  • Converted the refined UI and pacing into a 3D story, resulting in a compelling demonstration of Recall.

This breakdown represents the first Recall experience our team developed for the Surface Pro video. Once this shot was established, we created three other versions for our Surface Laptop video and the overall Copilot+ PC video. The Recall feature evolved into a key component, effectively showcasing its capabilities and user benefits.

Director - Daniel Escolin
Art Director - Melissa Kim
Producers - Emily Duarte, Ryta Karagodina & Justin Sund
Creative Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designers - Ziye Liu, Danny Yoon, Gap Yossanun, Kyle Moore
3D Art Development - Wes Cockx
Art Design - Phoebe Hsu
Storyboard Artist - Alex Alvarado
UI Production Director - Patrick Flaherty
2D Motion Designer - Toliy Patel
UI Design - Piper Phan

Selected Works

Alamo DrafthouseGraphic Designer, Animatior, Director & Producer

Meet the new Surface Laptop Go 3UI Production Director

Meet the new Surface Laptop Studio 2UI Production Director

Introducing Copilot+ PCsUI Production Director, Asst Director & Producer

Meet the new Microsoft Surface ProUI Production Director

Introducing RecallDirector, Producer, UI Production Director

Introducing Surface Duo 2Motion Graphics Designer

Introducing Surface Pro 9UI Production Director

Introducing Surface Laptop 5UI Production Director

Introducing the new Bing in WindowsUI Production Director

Introducing Windows CopilotUI Production Director

Introducing Windows 11Motion Graphics Designer

Make AI simple with AdobeDirector, Producer, Animator & Editor

Introducing Project VolterraMotion Graphics Designer

Adobe | Welcome to SummitDirector & Producer

Introducing Surface Laptop StudioMotion Graphics Designer

Microsoft ListsPost-production Supervisor

Microsoft FormsPost-production Supervisor

Canon EOS R5 & R6Editor & Animation

Oblivion Interactive DisplaysAnimation, Producer & Director

International Rescue CommitteeGraphic Design, Animation, Director & Producer

ExamityAnimation, Director & Producer

United WayEditor & Animation

It’s Not ComplicatedDirector & Producer

Jennie Garth - The Eye SolutionDP, Producer & Editor

Microsoft | Modern WorkplacePost-Production Supervisor & Editor

Four Nights in DecemberProducer, Director, DP & Editor

Alcon - Training VideosDP, Director, Producer & Editor

Alcon - Talking Heads & InterviewsDP, Director, Producer & Editor

2020 Stoke Holiday CardAnimation & Director

Advanced Motion MethodsAnimation & Director

Build | Microsoft 365 Intro and OutroPost-production Supervisor

Ignite | Security IntroPost-production Supervisor

Ignite | Teams Intro & OutroPost-production Supervisor

Alcon TVProducer, Director, Editor, & Animation

Alcon Live MeetingsProducer, Director, Editor, & Animation


Microsoft Lists | We got thisPost-production Supervisor

Microsoft PlannerPost-production Supervisor

Microsoft ProjectPost-production Supervisor

Cinema 4D BasecampArt, Animation & Graphic Design

Quarantine 2020Graphic Design, Animation & Director

70 Years of AlconAnimation, Director & Producer

Chuck NorrisGraphic Design, Animation, Director

Live BallotGraphic Design, Animation & Director

Architecture & Nature AcademyGraphic Design & Animation


Make Great ArtGraphic Design, Animation, Director & Producer

SystaneAnimation, Director & Producer

Azure Active Directory + Dropbox BusinessPost-production Supervisor

Power BI | Microsoft TeamsEditor & Animation

35 DentonCamera Operator, Producer & Editor

David Crosby & Snarky PuppyCamera Operator, Producer & Editor

DCTA Ribbon CuttingDirector, Producer & Editor

Department of Energy | SWAP 4Editor & Animation

Live From DansDirector, Producer, DP & Editor

#LiveInColor 5KDP, Producer & Editor

Leukemia TexasDP, Director, Producer & Editor

© 2024 Patrick Flaherty