UI Production Director

As the UI Production Director for the Microsoft Surface Laptop 5 project, I was entrusted with the creation of all UI animations, infusing life and interactivity into the device's user interface. My responsibilities encompassed:

  • Crafting UI Animations: Designed animations that not only enhanced the user interface but also paid meticulous attention to detail, ensuring a polished and refined result.
  • Seamless Collaboration: Worked intimately with the design and development teams to grasp the product's UI and core interactions, ensuring that animations were perfectly aligned with the overall design language.
  • Brand Consistency: Adhered to Microsoft's brand guidelines while exploring innovative techniques, adding a distinctive touch to the animations.

Our team thrived in a collaborative environment, continually iterating and gathering feedback to perfect the animations. This dynamic process ensured that the animations seamlessly complemented the Surface Laptop 5's aesthetics and elevated the user experience. By honing in on timing, easing, and coherence, I succeeded in delivering animations that encapsulated the elegance and functionality of this state-of-the-art device.

Microsoft

The Motion Awards - Nominee
Commercial Single Spot

Bronze Telly Winner

People's Telly - Promotional Video

Director - Cisco McCarthy
Producers - Emily Duarte & Ryta Karagodina
Creative Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designers - Ziye Liu, Danny Yoon, Gap Yossanun, Kyle Moore
Storyboard Artist - Alex Alvarado
UI Production Director - Patrick Flaherty
2D Motion Designer - Adam Lubanski

Selected Works

Alamo DrafthouseGraphic Designer, Animatior, Director & Producer

Meet the new Surface Laptop Go 3UI Production Director

Meet the new Surface Laptop Studio 2UI Production Director

Introducing Copilot+ PCsUI Production Director, Asst Director & Producer

Meet the new Microsoft Surface ProUI Production Director

Introducing RecallDirector, Producer, UI Production Director

Introducing Surface Duo 2Motion Graphics Designer

Introducing Surface Pro 9UI Production Director

Introducing Surface Laptop 5UI Production Director

Introducing the new Bing in WindowsUI Production Director

Introducing Windows CopilotUI Production Director

Introducing Windows 11Motion Graphics Designer

Make AI simple with AdobeDirector, Producer, Animator & Editor

Introducing Project VolterraMotion Graphics Designer

Adobe | Welcome to SummitDirector & Producer

Introducing Surface Laptop StudioMotion Graphics Designer

Microsoft ListsPost-production Supervisor

Microsoft FormsPost-production Supervisor

Canon EOS R5 & R6Editor & Animation

Oblivion Interactive DisplaysAnimation, Producer & Director

International Rescue CommitteeGraphic Design, Animation, Director & Producer

ExamityAnimation, Director & Producer

United WayEditor & Animation

It’s Not ComplicatedDirector & Producer

Jennie Garth - The Eye SolutionDP, Producer & Editor

Microsoft | Modern WorkplacePost-Production Supervisor & Editor

Four Nights in DecemberProducer, Director, DP & Editor

Alcon - Training VideosDP, Director, Producer & Editor

Alcon - Talking Heads & InterviewsDP, Director, Producer & Editor

2020 Stoke Holiday CardAnimation & Director

Advanced Motion MethodsAnimation & Director

Build | Microsoft 365 Intro and OutroPost-production Supervisor

Ignite | Security IntroPost-production Supervisor

Ignite | Teams Intro & OutroPost-production Supervisor

Alcon TVProducer, Director, Editor, & Animation

Alcon Live MeetingsProducer, Director, Editor, & Animation

InvasiveProducer

Microsoft Lists | We got thisPost-production Supervisor

Microsoft PlannerPost-production Supervisor

Microsoft ProjectPost-production Supervisor

Cinema 4D BasecampArt, Animation & Graphic Design

Quarantine 2020Graphic Design, Animation & Director

70 Years of AlconAnimation, Director & Producer

Chuck NorrisGraphic Design, Animation, Director

Live BallotGraphic Design, Animation & Director

Architecture & Nature AcademyGraphic Design & Animation

RotoscopingAnimation

Make Great ArtGraphic Design, Animation, Director & Producer

SystaneAnimation, Director & Producer

Azure Active Directory + Dropbox BusinessPost-production Supervisor

Power BI | Microsoft TeamsEditor & Animation

35 DentonCamera Operator, Producer & Editor

David Crosby & Snarky PuppyCamera Operator, Producer & Editor

DCTA Ribbon CuttingDirector, Producer & Editor

Department of Energy | SWAP 4Editor & Animation

Live From DansDirector, Producer, DP & Editor

#LiveInColor 5KDP, Producer & Editor

Leukemia TexasDP, Director, Producer & Editor

© 2024 Patrick Flaherty
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