About this project

From 2018 - 2020, I worked with the Microsoft Brand team to elevate and experiment with alternative ways of presenting Microsoft branding in videos. Below you will find examples of the explorations that I pioneered with my motion graphics team at Microsoft.

Role

Post-production Supervisor & Animation

Credits

Animation: Thomas Nichols
Post-production Supervisor & Animation: Patrick Flaherty

Client

Microsoft

Common Intro

When I started at Microsoft, we used these intros and outros for everything. Over time I was getting requests for variations to these graphics to brand a Microsoft video in different ways. In some cases, we would skip the standard text intro and dive right into a customer story. In this case, utilizing our basic introduction was not appropriate. 

Manipulated Logo Animation

One of the first areas where we started thinking outside the box was around different ways of animating the Microsoft logo on and off. When I first started working on these tests, I was explicitly working with the Microsoft 365 team. These are some of the variations that we played around with. 

Zoom Transitions & 3D Objects

Another alternative to utilizing our standard three-color wipe was to use a zoom transition and then blur the footage on the zoom's fastest part. The effect gives the sense of racking focus as we transition from the Microsoft logo to the actual video footage. Another element that we began experimenting with was using 3D objects that would be used at the beginning of the video. This was a departure from the standard black and white screen we usually would use at the beginning of our videos.

Updated Color Wipe

As was mentioned earlier, we used the three-color wipe in almost all of our videos. We wanted to try different variations to this transition, so we played around with the idea of utilizing a mock-3D look that we could quickly achieve in After Effects.

Rotoscoping

Another thought outside the box was to utilize the talent we had filmed for various videos to wipe on and off the Microsoft logo. This was an enjoyable concept that we had used for other projects.

Text Animations

While working with my team of motion designers at Microsoft, I would consistently provide them with a direction regarding the best practice for animating videos to fit the Microsoft Brand. This is an example of techniques I would share with my team regarding the best animating text method for sizzle and social videos.

Selected Works

Alamo DrafthouseGraphic Design, Animation, Director & Producer

Microsoft ListsPost-production Supervisor

Microsoft FormsPost-production Supervisor

Microsoft ExplorationsPost-production Supervisor & Animation

Oblivion Interactive DisplaysAnimation, Producer & Director

International Rescue CommitteeGraphic Design, Animation, Director & Producer

Microsoft | Modern WorkplacePost-Production Supervisor & Editor

United WayEditor & Animation

It’s Not ComplicatedDirector & Producer

Jennie Garth - The Eye SolutionDP, Producer & Editor

2020 Stoke Holiday CardAnimation & Director

DepartureProducer

Four Nights in DecemberProducer, Director, DP & Editor

Alcon - Training VideosDP, Director, Producer & Editor

Alcon - Talking Heads & InterviewsDP, Director, Producer & Editor

Seed & StemAnimation & Director

Blend 3015Animation & Director

Build | Microsoft 365 Intro and OutroPost-production Supervisor

Ignite | Security IntroPost-production Supervisor

Ignite | Teams Intro & OutroPost-production Supervisor

Alcon TVProducer, Director, Editor, & Animation

Alcon Live MeetingsProducer, Director, Editor, & Animation

InvasiveProducer

Microsoft Lists | We got thisPost-production Supervisor

Microsoft PlannerPost-production Supervisor

Microsoft ProjectPost-production Supervisor

Museum MilanoAnimation & Director

Science Addicts, Unite!Animation & Director

Focus.ioAnimation & Director

PixelsAnimation & Director

It's a Trap!Animation & Director

Up In The AirAnimation & Director

Rock Em Sock EmAnimation & Director

Quarantine 2020Graphic Design, Animation & Director

70 Years of AlconAnimation, Director & Producer

Chuck NorrisGraphic Design, Animation, Director

Squish & SquashAnimation & Director

Olly Walk & RunAnimation & Director

Squish & Squash JumpAnimation & Director

Dolly ThrowAnimation & Director

Olly SceneAnimation & Director

EchoNous BiomedGraphic Design, Animation & Director

Live BallotGraphic Design, Animation & Director

Architecture & Nature AcademyGraphic Design & Animation

RotoscopingAnimation

Make Great ArtGraphic Design, Animation, Director & Producer

SystaneAnimation, Director & Producer

Azure Active Directory + Dropbox BusinessPost-production Supervisor

Power BI | Microsoft TeamsEditor & Animation

Cinema 4D BasecampGraphic Design

IBM SmartCityGraphic Design

Sprint Mood BoardsGraphic Design

Converse Logo RevealGraphic Design

Diesel | Dance PlanetGraphic Design

12 KilometersGraphic Design

35 DentonCamera Operator, Producer & Editor

David Crosby & Snarky PuppyCamera Operator, Producer & Editor

DCTA Ribbon CuttingDirector, Producer & Editor

Department of Energy | SWAP 4Editor & Animation

Live From DansDirector, Producer, DP & Editor

Canon EOS R5 & R6Editor & Animation

#LiveInColor 5KDP, Producer & Editor

Leukemia TexasDP, Director, Producer & Editor