UI Production Director
As the UI Production Director, I oversaw UI production and storytelling for the "New Experiences coming to Copilot+ PCs" video, highlighting innovative AI-driven features arriving in Windows 11. Collaborating closely with design teams and stakeholders across Windows and Copilot, we carefully evolved the narrative to deliver a clear, intuitive, and engaging user experience. My responsibilities included:
- UI Storytelling and Direction: Guided the visual style and narrative structure to showcase transformative AI-driven UI experiences clearly and compellingly.
- Animation: Personally animated key scenes to accurately and engagingly portray complex AI features such as Click-to-Do actions, Natural Language Search, Recall, Super Resolution photo enhancement, and Generative Fill & Erase in Paint.
- Rapid Pivoting: Led a critical, last-minute pivot to integrate the Generative Erase feature in Paint, quickly coordinating with designers and animators to produce a seamless and impactful addition to the video.
The final piece, publicly released in Fall 2024, effectively highlighted these new capabilities, reinforcing Microsoft's vision for an intelligent, user-centric computing experience.
Microsoft
Director - Cisco McCarthy
Art Director - Melissa Kim
Producers - Emily Duarte, Ryta Karagodina & Justin Sund
Creative Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designers - Gap Yossanun, Kyle Moore
Art Design - Phoebe Hsu
Storyboard Artist - Alex Alvarado
UI Production Director - Patrick Flaherty
2D Motion Designer - Toliy Patel & Ronny So
UI Design - Piper Phan
Selected Works
Alamo DrafthouseGraphic Designer, Animatior, Director & Producer
Meet the new Surface Laptop Go 3UI Production Director
Meet the new Surface Laptop Studio 2UI Production Director
Introducing Copilot in Windows 11, new AI tools, and moreUI Production Director
Introducing Copilot+ PCsUI Production Director, Asst Director & Producer
Meet the new Surface Copilot+ PCsUI Production Director
New Experiences coming to Copilot+ PCsUI Production Director
Surface Copilot+ PCs Powered by IntelUI Production Director
Meet the new Microsoft Surface LaptopUI Production Director
Meet the new Microsoft Surface ProUI Production Director
Copilot+ PCs: Ready for the new Ai era at workUI Production Director
Introducing RecallDirector, Producer, UI Production Director
Introducing Surface Duo 2Motion Graphics Designer
Introducing Surface Pro 9UI Production Director
Introducing Surface Laptop 5UI Production Director
Introducing the new Bing in WindowsUI Production Director
See what's new in the Windows 11 2022 UpdateUI Production Director
Introducing Windows CopilotUI Production Director
Introducing Windows 11Motion Graphics Designer
Make AI simple with AdobeDirector, Producer, Animator & Editor
Introducing Project VolterraMotion Graphics Designer
Surface for Education | The new Surface Laptop SEMotion Graphics Designer
Microsoft | Modern Workplace - Show PackagePost-production Supervisor
Adobe | Welcome to SummitDirector & Producer
Introducing Surface Laptop StudioMotion Graphics Designer
StorytellingDirector, Producer, Motion Designer & Editor
Microsoft ListsPost-production Supervisor
Microsoft FormsPost-production Supervisor
Canon EOS R5 & R6Editor & Animation
Oblivion Interactive DisplaysAnimation, Producer & Director
International Rescue CommitteeGraphic Design, Animation, Director & Producer
ExamityAnimation, Director & Producer
Samsung Galaxy XCover Pro | Microsoft TeamsPost-production Supervisor
United WayEditor & Animation
It’s Not ComplicatedDirector & Producer
Jennie Garth - The Eye SolutionDP, Producer & Editor
Microsoft | Modern WorkplacePost-Production Supervisor & Editor
Four Nights in DecemberProducer, Director, DP & Editor
Video Studio UpgradesDirector
Alcon - Training VideosDP, Director, Producer & Editor
Alcon - Talking Heads & InterviewsDP, Director, Producer & Editor
AI CompanionDirector, Producer, Motion Designer & Editor
Translating Real‑World Motion Into DesignMotion Designer & Inventor
Talks & WorkshopsSpeaker & Presenter
Voice Over ExamplesVoice Over
Azure VMware SolutionAnimator
2020 Stoke Holiday CardAnimation & Director
School of Motion - Advanced Motion MethodsAnimation & Director
Build | Microsoft 365 Intro and OutroPost-production Supervisor
Ignite | Security IntroPost-production Supervisor
Ignite | Teams Intro & OutroPost-production Supervisor
Microsoft Managed Desktop SizzleEditor & Animation
Alcon TVProducer, Director, Editor, & Animation
Alcon Live MeetingsProducer, Director, Editor, & Animation
InvasiveProducer
Microsoft Lists | We got thisPost-production Supervisor
Microsoft PlannerPost-production Supervisor
Microsoft ProjectPost-production Supervisor
Cinema 4D BasecampArt, Animation & Graphic Design
Quarantine 2020Graphic Design, Animation & Director
70 Years of AlconAnimation, Director & Producer
Chuck NorrisGraphic Design, Animation, Director
Character Animation Bootcamp - School of MotionAnimation & Director
Introduction to MyAnalytics for AdminsEditor & Animation
EchoNous BiomedGraphic Design, Animation & Director
Live BallotGraphic Design, Animation & Director
Architecture & Nature AcademyGraphic Design & Animation
RotoscopingAnimation
After Effects RigsRigging
Make Great ArtGraphic Design, Animation, Director & Producer
SystaneAnimation, Director & Producer
Azure Active Directory + Dropbox BusinessPost-production Supervisor
Power Virtual Agents | Microsoft TeamsEditor & Animation
Power BI | Microsoft TeamsEditor & Animation
The Angelus | Crimson ShadowCG Artist
Design Bootcamp  - School of MotionGraphic Design
35 DentonCamera Operator, Producer & Editor
David Crosby & Snarky PuppyCamera Operator, Producer & Editor
DCTA Ribbon CuttingDirector, Producer & Editor
H2 Accelleration EventEditor
Windows Virtual DesktopEditor
Driscoll's JoymakersEditor
Department of Energy | SWAP 4Editor & Animation
Live From DansDirector, Producer, DP & Editor
#LiveInColor 5KDP, Producer & Editor
Leukemia TexasDP, Director, Producer & Editor
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