UI Production Director
As the UI Production Director, I oversaw UI production and storytelling for the "New Experiences coming to Copilot+ PCs" video, highlighting innovative AI-driven features arriving in Windows 11. Collaborating closely with design teams and stakeholders across Windows and Copilot, we carefully evolved the narrative to deliver a clear, intuitive, and engaging user experience. My responsibilities included:
- UI Storytelling and Direction: Guided the visual style and narrative structure to showcase transformative AI-driven UI experiences clearly and compellingly.
- Animation: Personally animated key scenes to accurately and engagingly portray complex AI features such as Click-to-Do actions, Natural Language Search, Recall, Super Resolution photo enhancement, and Generative Fill & Erase in Paint.
- Rapid Pivoting: Led a critical, last-minute pivot to integrate the Generative Erase feature in Paint, quickly coordinating with designers and animators to produce a seamless and impactful addition to the video.
The final piece, publicly released in Fall 2024, effectively highlighted these new capabilities, reinforcing Microsoft's vision for an intelligent, user-centric computing experience.
Microsoft
Director - Cisco McCarthy
Art Director - Melissa Kim
Producers - Emily Duarte, Ryta Karagodina & Justin Sund
Creative Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designers - Gap Yossanun, Kyle Moore
Art Design - Phoebe Hsu
Storyboard Artist - Alex Alvarado
UI Production Director - Patrick Flaherty
2D Motion Designer - Toliy Patel & Ronny So
UI Design - Piper Phan
Selected Works
Linkedin