UI Production Director


Given that this project focused solely on software rather than hardware, we aimed to create a video that highlighted AI stories enabled by the Qualcomm chip without featuring physical devices.

Cocreator in Paint Breakdown

One of the most challenging UI stories to tell in this project was the Cocreator in Paint feature. The concept of drawing and then letting AI create an image based on your sketches was particularly difficult to visualize. Here’s a detailed breakdown of the process:

  • Initial Concept: Started with a pre-created art piece, added sketches, and transitioned to an AI-enhanced final image. This approach was not effective, prompting a rethink.
  • Refinement Stages: Used the product more extensively to create more accurate representations, improving UI flow and pacing. Developed a 3D version, but found the UI too accurate and not aligned with the video’s fantastical tone.
  • Final Adjustments: After several iterations and directorial guidance, I rebuilt the entire scene, refining it to effectively showcase the Cocreator feature.

This iterative process was highly creative and ultimately successful, resulting in a Cocreator scene that seamlessly integrated into our final sizzle video.

Microsoft Copilot Breakdown

Creating the Microsoft Copilot segment was one of the most complex tasks in this project. Here’s a detailed shot-by-shot breakdown of the key versions that led to the final product:

  • Initial Concepts: Laid foundational ideas for Copilot with step-by-step scenarios and experimented with different versions to showcase various capabilities.
  • Developing the Concept: Explored three key concepts: find, recipe, and analyze. Expanded these scenes further but found them too lengthy.
  • Exploring Narration: Experimented with a voice-over track but revised the approach to focus on music, simplifying the UI for clarity.
  • Transition to 3D: Polished the UI and started creating style frames in a 3D scenario, progressing through 3D development.
  • Final Version: Showcased Copilot’s capabilities effectively, emphasizing simplicity and user empowerment.

The complexity of this piece was significant, but it served as the catalyst for the entire sizzle video. The iterative process and collaborative effort ensured that the final video was cohesive and compelling.


Director - Cisco McCarthy
Art Director - Melissa Kim
Producers - Emily Duarte, Ryta Karagodina & Justin Sund
Creative Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designers - Ziye Liu, Danny Yoon, Gap Yossanun, Kyle Moore
3D Art Development - Wes Cockx
Art Design - Phoebe Hsu
Storyboard Artist - Alex Alvarado
UI Production Director - Patrick Flaherty
2D Motion Designer - Toliy Patel
UI Design - Piper Phan


Director - Cisco McCarthy
Assistant Director - Patrick Flaherty
Art Director - Melissa Kim
Producers - Emily Duarte, Ryta Karagodina, Justin Sund & Patrick Flaherty
Creative Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designers - Ziye Liu, Danny Yoon, Gap Yossanun, Kyle Moore
3D Art Development - Wes Cockx
Art Design - Phoebe Hsu
Storyboard Artist - Alex Alvarado
UI Production Director - Patrick Flaherty
2D Motion Designer - Toliy Patel
UI Design - Piper Phan

Selected Works

Alamo DrafthouseGraphic Designer, Animatior, Director & Producer

Meet the new Surface Laptop Go 3UI Production Director

Meet the new Surface Laptop Studio 2UI Production Director

Introducing Copilot+ PCsUI Production Director, Asst Director & Producer

Meet the new Microsoft Surface ProUI Production Director

Introducing RecallDirector, Producer, UI Production Director

Introducing Surface Duo 2Motion Graphics Designer

Introducing Surface Pro 9UI Production Director

Introducing Surface Laptop 5UI Production Director

Introducing the new Bing in WindowsUI Production Director

Introducing Windows CopilotUI Production Director

Introducing Windows 11Motion Graphics Designer

Make AI simple with AdobeDirector, Producer, Animator & Editor

Introducing Project VolterraMotion Graphics Designer

Adobe | Welcome to SummitDirector & Producer

Introducing Surface Laptop StudioMotion Graphics Designer

Microsoft ListsPost-production Supervisor

Microsoft FormsPost-production Supervisor

Canon EOS R5 & R6Editor & Animation

Oblivion Interactive DisplaysAnimation, Producer & Director

International Rescue CommitteeGraphic Design, Animation, Director & Producer

ExamityAnimation, Director & Producer

United WayEditor & Animation

It’s Not ComplicatedDirector & Producer

Jennie Garth - The Eye SolutionDP, Producer & Editor

Microsoft | Modern WorkplacePost-Production Supervisor & Editor

Four Nights in DecemberProducer, Director, DP & Editor

Alcon - Training VideosDP, Director, Producer & Editor

Alcon - Talking Heads & InterviewsDP, Director, Producer & Editor

2020 Stoke Holiday CardAnimation & Director

Advanced Motion MethodsAnimation & Director

Build | Microsoft 365 Intro and OutroPost-production Supervisor

Ignite | Security IntroPost-production Supervisor

Ignite | Teams Intro & OutroPost-production Supervisor

Alcon TVProducer, Director, Editor, & Animation

Alcon Live MeetingsProducer, Director, Editor, & Animation


Microsoft Lists | We got thisPost-production Supervisor

Microsoft PlannerPost-production Supervisor

Microsoft ProjectPost-production Supervisor

Cinema 4D BasecampArt, Animation & Graphic Design

Quarantine 2020Graphic Design, Animation & Director

70 Years of AlconAnimation, Director & Producer

Chuck NorrisGraphic Design, Animation, Director

Live BallotGraphic Design, Animation & Director

Architecture & Nature AcademyGraphic Design & Animation


Make Great ArtGraphic Design, Animation, Director & Producer

SystaneAnimation, Director & Producer

Azure Active Directory + Dropbox BusinessPost-production Supervisor

Power BI | Microsoft TeamsEditor & Animation

35 DentonCamera Operator, Producer & Editor

David Crosby & Snarky PuppyCamera Operator, Producer & Editor

DCTA Ribbon CuttingDirector, Producer & Editor

Department of Energy | SWAP 4Editor & Animation

Live From DansDirector, Producer, DP & Editor

#LiveInColor 5KDP, Producer & Editor

Leukemia TexasDP, Director, Producer & Editor

© 2024 Patrick Flaherty