UI Production Director

In 2022 I was tasked with leading the creation of UI animations for the Microsoft Surface Pro 9 sizzle video. In my role, I oversaw a talented team of animators who brought the UI screens to life. I provided guidance and direction as needed, and ensured that the team was on track to deliver high-quality work that met the standards set by Microsoft.

During the production shoot, I served as a valuable resource for the talent, advising them on how to interact with the device in a way that would look natural on camera. I also managed the distribution of devices across different filming locations, ensuring that everything was properly set up and ready for the cameras to roll.

The filming locations for this project included the Block 41 meeting space and Seattle Tacoma International Airport, which presented unique challenges that I could overcome through careful planning and effective communication with the production team. The final product was a polished and visually impressive video that accurately showcased the capabilities of the Surface Pro 9.

Overall, my contributions to the Microsoft Surface Pro 9 sizzle video project were significant, and I am proud of the results. I am confident in my ability to lead and manage UI animation projects of this scale and complexity. I look forward to future opportunities to showcase my skills and expertise.


Silver Telly Winner
People's Telly - Promotional Video

The production process for this video involved several crucial stages, starting with the creation of storyboards and an animatic to establish the overall vision for the project. These initial steps were crucial in ensuring that all stakeholders clearly understood the project expectations. The subsequent phase involved live-action filming, where tracking screens were utilized to capture the scenes, allowing for accurate tracking of UI elements and matching them with the talent's interactions with the device. As the UI Director, I ensured that the UI elements were correctly tracked and matched with the talent's actions, presenting a seamless and believable final product. The final video was then refined by the compositing team, who added the finishing touches to the project and brought it to life.

Director - Daniel Escolin
Assistant Director - Melissa Kim
Producers - Emily Duarte & Ryta Karagodina
Creative Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designers - Ziye Liu, Danny Yoon, Gap Yossanun, Kyle Moore
Storyboard Artist - Alex Alvarado
UI Production Director - Patrick Flaherty
2D Motion Designer - Adam Lubanski

Selected Works

Alamo DrafthouseGraphic Designor, Animatior, Director & Producer

Meet the new Surface Laptop Go 3UI Production Director

Meet the new Surface Laptop Studio 2UI Production Director

Introducing Surface Duo 2Motion Graphics Designer

Introducing Surface Pro 9UI Production Director

Introducing Surface Laptop 5UI Production Director

Introducing the new Bing in WindowsUI Production Director

Introducing Windows CopilotUI Production Director

Introducing Windows 11Motion Graphics Designer

Make AI simple with AdobeDirector, Producer, Animator & Editor

Introducing Project VolterraMotion Graphics Designer

Adobe | Welcome to SummitDirector & Producer

Introducing Surface Laptop StudioMotion Graphics Designer

Microsoft ListsPost-production Supervisor

Microsoft FormsPost-production Supervisor

Canon EOS R5 & R6Editor & Animation

Oblivion Interactive DisplaysAnimation, Producer & Director

International Rescue CommitteeGraphic Design, Animation, Director & Producer

ExamityAnimation, Director & Producer

United WayEditor & Animation

It’s Not ComplicatedDirector & Producer

Jennie Garth - The Eye SolutionDP, Producer & Editor

Microsoft | Modern WorkplacePost-Production Supervisor & Editor

Four Nights in DecemberProducer, Director, DP & Editor

Alcon - Training VideosDP, Director, Producer & Editor

Alcon - Talking Heads & InterviewsDP, Director, Producer & Editor

2020 Stoke Holiday CardAnimation & Director

Seed & StemAnimation & Director

Blend 3015Animation & Director

Build | Microsoft 365 Intro and OutroPost-production Supervisor

Ignite | Security IntroPost-production Supervisor

Ignite | Teams Intro & OutroPost-production Supervisor

Alcon TVProducer, Director, Editor, & Animation

Alcon Live MeetingsProducer, Director, Editor, & Animation


Microsoft Lists | We got thisPost-production Supervisor

Microsoft PlannerPost-production Supervisor

Microsoft ProjectPost-production Supervisor

Museum MilanoAnimation & Director

Science Addicts, Unite!Animation & Director

Focus.ioAnimation & Director

PixelsAnimation & Director

It's a Trap!Animation & Director

Up In The AirAnimation & Director

Rock Em Sock EmAnimation & Director

Quarantine 2020Graphic Design, Animation & Director

70 Years of AlconAnimation, Director & Producer

Chuck NorrisGraphic Design, Animation, Director

Squish & SquashAnimation & Director

Olly Walk & RunAnimation & Director

Squish & Squash JumpAnimation & Director

Dolly ThrowAnimation & Director

Olly SceneAnimation & Director

EchoNous BiomedGraphic Design, Animation & Director

Live BallotGraphic Design, Animation & Director

Architecture & Nature AcademyGraphic Design & Animation


Make Great ArtGraphic Design, Animation, Director & Producer

SystaneAnimation, Director & Producer

Azure Active Directory + Dropbox BusinessPost-production Supervisor

Power BI | Microsoft TeamsEditor & Animation

Cinema 4D BasecampGraphic Design

IBM SmartCityGraphic Design

Sprint Mood BoardsGraphic Design

Converse Logo RevealGraphic Design

Diesel | Dance PlanetGraphic Design

12 KilometersGraphic Design

35 DentonCamera Operator, Producer & Editor

David Crosby & Snarky PuppyCamera Operator, Producer & Editor

DCTA Ribbon CuttingDirector, Producer & Editor

Department of Energy | SWAP 4Editor & Animation

Live From DansDirector, Producer, DP & Editor

#LiveInColor 5KDP, Producer & Editor

Leukemia TexasDP, Director, Producer & Editor

© 2024 Patrick Flaherty