UI Production Director
Surface Pro 9 was a project where the UI had to do more than look polished. It had to feel believable on camera, match the way people actually used the device, and still hold up once everything moved into post.
As UI Production Director, I led the screen animation work and the team behind it. I also supported the shoot on set, helping talent interact with the device naturally and making sure the Surface Pro units were ready to go at locations like Block 41 and Sea-Tac.
- I led the UI animation team and carried the screen work from early planning into final delivery.
- I worked on set with talent so the interactions felt natural and usable in post.
- I managed device setup across multiple locations so production could move without technical surprises.
Microsoft
Silver Telly Winner
People's Telly - Promotional Video
The production process for this video had a few key stages, and each one mattered if the final UI was going to feel believable.
We started with storyboards and an animatic to set the direction early. That gave everyone a shared picture of what the scenes needed to do before we got too far into production.
During filming, we used tracking screens so the UI could be matched accurately to the device and the talent's actions. On set, part of my job was making sure those interactions felt natural and gave post the material it needed.
From there, I worked with the compositing team on the finishing pass. That final stage is where everything tightened up and started to feel like one cohesive piece instead of separate layers.
Director - Daniel Escolin
Assistant Director - Melissa Kim
Producers - Emily Duarte & Ryta Karagodina
Creative Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designers - Ziye Liu, Danny Yoon, Gap Yossanun, Kyle Moore
Storyboard Artist - Alex Alvarado
UI Production Director - Patrick Flaherty
2D Motion Designer - Adam Lubanski
Selected Works
Linkedin