UI Production Director
As the UI Production Director at Microsoft, I directed the UI production for the Surface Laptop announcement, a key element of Microsoft's extensive AI initiative centered on the new Copilot+ PC and its advanced AI chip. My responsibilities included:
- Innovative Screen Design: Crafted and animated screens that showcased the device's cutting-edge AI features, such as Live Translations, Windows Studio Effects, and Recall.
- Cross-Team Synergy: Collaborated intensively with the Art Direction team to create a cohesive and visually engaging narrative.
- Attention to Detail: Ensured every detail was meticulously handled throughout the production process to achieve a high-quality final video.
Our collaborative efforts produced a compelling video that effectively highlighted the AI-driven features of the Copilot+ PC. This project is part of a larger AI initiative connected to the overall Copilot+ PC announcement, the new Surface Pro, and the Recall experience by Microsoft. Our work underscores our dedication to leveraging AI to enhance user experiences and drive technological advancement.
Microsoft
Showcasing the groundbreaking Live Translations feature, which translates 44 languages into English from any audio source, was a focal point of the Surface Laptop video. This feature demonstrates the advanced AI capabilities of the Copilot+ PC. Here’s a detailed breakdown of the process:
Initial Conception:
- Developed the foundational 2D design to visually present the feature effectively.
Evolution to 3D:
- Transitioned the concept from 2D to 3D, focusing on basic animations and initial integration of live caption functionality.
- Enhanced the design by incorporating dynamic elements and refining the user interface for improved clarity and engagement.
- Further refined the 3D version, showcasing the fully realized feature with polished animations and clear demonstrations of real-time translation capabilities.
This progression highlights our commitment to delivering cutting-edge AI features that enhance user experiences, making language barriers a thing of the past. Each iteration built upon the previous one, refining both visual and functional aspects to ensure a seamless user experience.
Director - Cisco McCarthy
Art Director - Melissa Kim
Producers - Emily Duarte, Ryta Karagodina & Justin Sund
Creative Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designers - Ziye Liu, Danny Yoon, Gap Yossanun, Kyle Moore
3D Art Development - Wes Cockx
Art Design - Phoebe Hsu
Storyboard Artist - Alex Alvarado
UI Production Director - Patrick Flaherty
2D Motion Designer - Toliy Patel
UI Design - Piper Phan
Selected Works
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