UI Production Director

Windows Copilot was still taking shape while we were making the video, which gave the project its character right away. The product kept changing, so the job was not just designing screens. It was building a sizzle piece that could keep up.
As UI Production Director, I led the UI side of the project over about a month, working with the team through constant revisions as new details came in. We kept adjusting the screen story, the pacing, and the feature moments so the piece stayed clear even while the product itself was still moving.
What I liked about this one was how much it demanded from the process. Every feedback round forced us to simplify, sharpen, and stay focused on the user experience. By the end, the video felt clean and confident because we had to work for that clarity.

• Led the UI team through a month-long production while Windows Copilot was still actively evolving.
• Worked through multiple design iterations and feedback rounds to keep the story current and easy to follow.
• Focused the piece on the interface itself, showing the product in a way that felt simple, useful, and real.

Microsoft

Director - Daniel Escolin
Producers - Emily Duarte & Ryta Karagodina
Creative Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designer - Danny Yoon
2D Motion Designers - Toliy Patel & Gap Yossanun
Storyboard Artist - Alex Alvarado
UI Production Director - Patrick Flaherty