UI Production Director
As the UI Production Director, I led a dedicated team in creating a captivating sizzle video for Windows Copilot. Our month-long journey was marked by unexpected challenges and remarkable adaptability, culminating in a fantastic end product.
- Project Leadership: Guided a talented team in showcasing the innovative features and user interface of Windows Copilot, a cutting-edge AI software solution for Windows users. Our primary challenge was the ongoing development of the product itself, requiring us to adapt and pivot throughout the video production process.
- Agile Project Management: Employed agile methodologies to ensure effective communication and collaboration among team members. This approach allowed us to quickly iterate and adjust our creative direction as new information and updates about Windows Copilot became available.
- Design Iterations and Feedback Loops: Navigated numerous design iterations and feedback loops, incorporating stakeholder feedback to align the video with the evolving vision for Windows Copilot. We maintained a strong focus on user experience, emphasizing the software's simplicity, efficiency, and groundbreaking capabilities.
The result was a sizzle video that effectively captured the essence of Windows Copilot. By showcasing its intuitive user interface and highlighting its key features, we created a visually engaging and compelling narrative that left a lasting impression on viewers.
Microsoft
Director - Daniel Escolin
Producers - Emily Duarte & Ryta Karagodina
Creative Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designer - Danny Yoon
2D Motion Designers - Toliy Patel & Gap Yossanun
Storyboard Artist - Alex Alvarado
UI Production Director - Patrick Flaherty
Selected Works
Alamo DrafthouseGraphic Designer, Animatior, Director & Producer
Meet the new Surface Laptop Go 3UI Production Director
Meet the new Surface Laptop Studio 2UI Production Director
Introducing Copilot in Windows 11, new AI tools, and moreUI Production Director
Introducing Copilot+ PCsUI Production Director, Asst Director & Producer
Meet the new Microsoft Surface LaptopUI Production Director
Meet the new Microsoft Surface ProUI Production Director
Introducing RecallDirector, Producer, UI Production Director
Introducing Surface Duo 2Motion Graphics Designer
Introducing Surface Pro 9UI Production Director
Introducing Surface Laptop 5UI Production Director
Introducing the new Bing in WindowsUI Production Director
See what's new in the Windows 11 2022 UpdateUI Production Director
Introducing Windows CopilotUI Production Director
Introducing Windows 11Motion Graphics Designer
Make AI simple with AdobeDirector, Producer, Animator & Editor
Introducing Project VolterraMotion Graphics Designer
Surface for Education | The new Surface Laptop SEMotion Graphics Designer
Microsoft | Modern Workplace - Show PackagePost-production Supervisor
Adobe | Welcome to SummitDirector & Producer
Introducing Surface Laptop StudioMotion Graphics Designer
Microsoft ListsPost-production Supervisor
Microsoft FormsPost-production Supervisor
Canon EOS R5 & R6Editor & Animation
Oblivion Interactive DisplaysAnimation, Producer & Director
International Rescue CommitteeGraphic Design, Animation, Director & Producer
ExamityAnimation, Director & Producer
Samsung Galaxy XCover Pro | Microsoft TeamsPost-production Supervisor
United WayEditor & Animation
It’s Not ComplicatedDirector & Producer
Jennie Garth - The Eye SolutionDP, Producer & Editor
Microsoft | Modern WorkplacePost-Production Supervisor & Editor
Four Nights in DecemberProducer, Director, DP & Editor
Video Studio UpgradesDirector
Alcon - Training VideosDP, Director, Producer & Editor
Alcon - Talking Heads & InterviewsDP, Director, Producer & Editor
Voice Over ExamplesVoice Over
Azure VMware SolutionAnimator
2020 Stoke Holiday CardAnimation & Director
School of Motion - Advanced Motion MethodsAnimation & Director
Build | Microsoft 365 Intro and OutroPost-production Supervisor
Ignite | Security IntroPost-production Supervisor
Ignite | Teams Intro & OutroPost-production Supervisor
Microsoft Managed Desktop SizzleEditor & Animation
Alcon TVProducer, Director, Editor, & Animation
Alcon Live MeetingsProducer, Director, Editor, & Animation
InvasiveProducer
Microsoft Lists | We got thisPost-production Supervisor
Microsoft PlannerPost-production Supervisor
Microsoft ProjectPost-production Supervisor
Cinema 4D BasecampArt, Animation & Graphic Design
Quarantine 2020Graphic Design, Animation & Director
70 Years of AlconAnimation, Director & Producer
Chuck NorrisGraphic Design, Animation, Director
Character Animation Bootcamp - School of MotionAnimation & Director
Introduction to MyAnalytics for AdminsEditor & Animation
Live BallotGraphic Design, Animation & Director
Architecture & Nature AcademyGraphic Design & Animation
RotoscopingAnimation
After Effects RigsRigging
Make Great ArtGraphic Design, Animation, Director & Producer
SystaneAnimation, Director & Producer
Azure Active Directory + Dropbox BusinessPost-production Supervisor
Power Virtual Agents | Microsoft TeamsEditor & Animation
Power BI | Microsoft TeamsEditor & Animation
The Angelus | Crimson ShadowCG Artist
Design Bootcamp  - School of MotionGraphic Design
35 DentonCamera Operator, Producer & Editor
David Crosby & Snarky PuppyCamera Operator, Producer & Editor
DCTA Ribbon CuttingDirector, Producer & Editor
H2 Accelleration EventEditor
Windows Virtual DesktopEditor
Driscoll's JoymakersEditor
Department of Energy | SWAP 4Editor & Animation
Live From DansDirector, Producer, DP & Editor
#LiveInColor 5KDP, Producer & Editor
Leukemia TexasDP, Director, Producer & Editor