UI Production Director

As the UI Production Director, I led a dedicated team in creating a captivating sizzle video for Windows Copilot. Our month-long journey was marked by unexpected challenges and remarkable adaptability, culminating in a fantastic end product.

• Project Leadership: Guided a talented team in showcasing the innovative features and user interface of Windows Copilot, a cutting-edge AI software solution for Windows users. Our primary challenge was the ongoing development of the product itself, requiring us to adapt and pivot throughout the video production process.
• Agile Project Management: Employed agile methodologies to ensure effective communication and collaboration among team members. This approach allowed us to quickly iterate and adjust our creative direction as new information and updates about Windows Copilot became available.
• Design Iterations and Feedback Loops: Navigated numerous design iterations and feedback loops, incorporating stakeholder feedback to align the video with the evolving vision for Windows Copilot. We maintained a strong focus on user experience, emphasizing the software's simplicity, efficiency, and groundbreaking capabilities.

The result was a sizzle video that effectively captured the essence of Windows Copilot. By showcasing its intuitive user interface and highlighting its key features, we created a visually engaging and compelling narrative that left a lasting impression on viewers.

Microsoft

Director - Daniel Escolin
Producers - Emily Duarte & Ryta Karagodina
Creative Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designer - Danny Yoon
2D Motion Designers - Toliy Patel & Gap Yossanun
Storyboard Artist - Alex Alvarado
UI Production Director - Patrick Flaherty