UI Production Director
This piece was built for Microsoft's 2024 Ignite event, and the job was pretty clear from the start: show what Copilot+ PCs could look like in a work setting without turning the video into a wall of features.
As UI Production Director, I led the UI side of the film from concept through final delivery. I animated several of the key screen moments myself and worked to make the AI experiences feel readable, useful, and grounded in how people actually work.
The timeline got tighter near the end. One scene needed a last-minute rebuild, so I reworked it over a weekend to get it where it needed to be before delivery. That kind of pivot was part of the process on this one. Move fast, keep the story clear, and make sure the UI was doing real work in the film.
- Built for Microsoft's 2024 Ignite event as a workplace-focused Copilot+ PC sizzle video.
- Led UI production from concept through final delivery and animated several of the key screen sequences.
- Rebuilt a major scene over a weekend late in the process to keep the piece on track.
Microsoft
Director - Daniel Escolin
Art Director - Melissa Kim
Producers - Emily Duarte, Ryta Karagodina & Justin Sund
Creative Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designers - Ziye Liu, Danny Yoon, Gap Yossanun, Kyle Moore, You Zhang
Art Design - Phoebe Hsu
Storyboard Artist - Alex Alvarado
UI Production Director - Patrick Flaherty
2D Motion Designer - Toliy Patel & Ronny So
UI Design - Piper Phan
Selected Works
Linkedin