Director & Producer
In 2014, we partnered with CRM Studios to film a series of short videos promoting the WaveLight machine's simplicity. Inspired by the popular AT&T commercials featuring Beck Bennett in a classroom with kids, we used a similar concept for our videos. An adult impersonating Beck asked a group of kids about WaveLight, emphasizing how it’s fast, easy, and not complicated.
- Project Coordination: My primary responsibilities included securing locations, identifying talent, and ensuring the project stayed within budget.
- Creative Execution: We aimed to capture the charm and humor of the original commercials, using kids' candid responses to highlight the simplicity and efficiency of the WaveLight machine.
- Collaboration: Working closely with CRM Studios, I coordinated various aspects of production to deliver a series of engaging and memorable promotional videos that effectively communicated WaveLight's key benefits.
Alcon
Production services - CRM Studios
Director & Producer - Patrick Flaherty
3rd Camera - Daniel Ordones
Selected Works
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Alcon Live MeetingsProducer, Director, Editor, & Animation
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