Animator
In 2018, I had the opportunity to collaborate with Hand Crank Films and Driscoll's Berries on an engaging project aimed at promoting the Driscoll's brand. My role as the editor was pivotal in creating a series of captivating social media videos for platforms such as Facebook, Instagram, and YouTube.
- Editing and Social Media Optimization: I meticulously edited a variety of videos tailored for different social media platforms, ensuring that each video resonated with its target audience and maximized engagement. The videos highlighted the freshness and quality of Driscoll's Berries, appealing to both existing and potential customers.
- Costco In-Store Video: In addition to social media content, I edited a promotional video that was featured on all of the TVs at Costco stores. This video played a crucial role in driving in-store engagement and reinforcing Driscoll's brand presence among Costco shoppers.
- Collaborative Production: Working closely with Hand Crank Films, I contributed to the overall creative direction and execution of the video series, ensuring that the final products were visually appealing and aligned with Driscoll's brand identity.
Driscoll's Berries
Delightful and oh-so delicate, our sun-ripened #raspberries are hand-picked and hand-packed right in the field. #Berries fresh from the farm and straight to your fridge.💕🍃 pic.twitter.com/ThwiZCatQe
— Driscoll's Berries (@driscollsberry) August 27, 2018
“We have thousands of plants for our breeding programs...each plant gets a few seconds, so it has a brief amount of time to impress us. If it doesn't, it's gone.” – Jessica, Driscoll’s #Blueberry Breeder || Discover our #berry stories: https://t.co/1dFIYKhqAr #PursuitOfFlavor pic.twitter.com/SfX521LuzH
— Driscoll's Berries (@driscollsberry) June 2, 2018
Our passion for growing only the Finest Berries is over a century in the making! Since day one, we’ve made flavor and quality our number one priorities. #FinestBerries #Driscolls pic.twitter.com/X9kHgs84op
— Driscoll's Berries (@driscollsberry) July 25, 2018
Producers - Chris Donaldson
Editor - Patrick Flaherty
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