UI Production Director

In 2022, I led the UI animation work for the Windows 11 2022 Update launch video. The big job was building a screen system that could handle a lot of scenes, survive a lot of revisions, and still feel consistent by the end.

I directed the animation team, helped talent interact naturally with the devices on set, and managed screen setups across locations. I also built the UI template system that later carried into projects like Surface Laptop 5 and Surface Pro 9.

  • I led the UI animation team and helped keep the screen work consistent across the film.
  • I supported the shoot on set so the device interactions felt natural and usable in post.
  • I built a reusable UI template system that kept paying off well beyond this project.

Microsoft

Silver Telly Winner
People's Telly - Promotional Video

The taskbar needed to stay flexible, so I built a set of Essential Properties around it. That gave us broad control without forcing a rebuild every time something changed.

From there, we could swap the taskbar color, update the date and time, turn different states on and off, and drop in different app combinations depending on the shot.

Below is a look at some of the elements I built as part of a larger UI template system we still use when animating scenes. The goal was to make the taskbar flexible enough to survive revisions and new projects without starting over every time.

I used Marker Remap in After Effects so scenes could be moved around quickly and still hold together. That made placement faster and gave us a lot more room to adapt as the edit changed.

Alongside the templates, I also helped build a number of the final scenes in the video. The process was structured, but it gave us room to keep refining as the piece came together.

I worked with the storyboard artist to map the frames first. Then we used provisional UI to test interactions and flow before the final screens were locked.

Once the UI was refined and approved, I handed the finished animations to the 3D artists on my team so they could take the last pass. Keeping those stages clear is a big part of why the final video felt polished.

Director - Daniel Escolin
Assistant Director - Melissa Kim
Producers - Emily Duarte & Ryta Karagodina
Creative Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designers - Ziye Liu, Danny Yoon, Gap Yossanun, Kyle Moore
Storyboard Artist - Alex Alvarado
UI Production Director - Patrick Flaherty
2D Motion Designer - Adam Lubanski

Selected Works

Alamo DrafthouseGraphic Designer, Animatior, Director & Producer
Meet the new Surface Laptop Go 3UI Production Director
Introducing Copilot+ PCsUI Production Director, Asst Director & Producer
Introducing RecallDirector, Producer, UI Production Director
Introducing Surface Duo 2Motion Graphics Designer
Introducing Surface Pro 9UI Production Director
Introducing Surface Laptop 5UI Production Director
Introducing Windows CopilotUI Production Director
Introducing Windows 11Motion Graphics Designer
Make AI simple with AdobeDirector, Producer, Animator & Editor
Introducing Project VolterraMotion Graphics Designer
Adobe | Welcome to SummitDirector & Producer
Introducing Surface Laptop StudioMotion Graphics Designer
StorytellingProject type
Microsoft ListsPost-production Supervisor
Microsoft FormsPost-Production Supervisor
Canon EOS R5 & R6Editor & Animator
Oblivion Interactive DisplaysAnimator, Producer & Director
International Rescue CommitteeGraphic Designer, Animator, Director & Producer
ExamityDirector, Producer & Animator
United WayEditor & Animator
It’s Not ComplicatedDirector & Producer
Jennie Garth - The Eye SolutionDP, Producer & Editor
Microsoft | Modern WorkplacePost-Production Supervisor & Editor
Four Nights in DecemberProducer, Director, DP & Editor
Alcon - Training VideosDP, Director, Producer & Editor
Alcon - Talking Heads & InterviewsDP, Director, Producer & Editor
AI CompanionDirector, Producer, Motion Designer & Editor
Talks & WorkshopsSpeaker & Presenter
2020 Stoke Holiday CardAnimator & Director
Build | Microsoft 365 Intro and OutroPost-Production Supervisor
Ignite | Security IntroPost-Production Supervisor
Ignite | Teams Intro & OutroPost-Production Supervisor
Alcon TVProducer, Director, Editor, & Animation
Alcon Live MeetingsProducer, Director, Editor, & Animation
InvasiveProducer
Microsoft Lists | We got thisPost-Production Supervisor
Microsoft PlannerPost-Production Supervisor
Microsoft ProjectPost-Production Supervisor
Cinema 4D BasecampArt, Animation & Graphic Design
Quarantine 2020Graphic Design, Animation & Director
70 Years of AlconAnimation, Director & Producer
Chuck NorrisGraphic Designer, Animator, Director & Producer
Character Animation Bootcamp - School of MotionGraphic Designer, Animator, Director & Producer
EchoNous BiomedGraphic Design, Animation & Director
Live BallotGraphic Design, Animation & Director
Architecture & Nature AcademyGraphic Design & Animation
RotoscopingAnimation
Make Great ArtGraphic Design, Animation, Director & Producer
SystaneAnimation, Director & Producer
Power BI | Microsoft TeamsEditor & Animation
35 DentonCamera Operator, Producer & Editor
David Crosby & Snarky PuppyCamera Operator, Producer & Editor
DCTA Ribbon CuttingDirector, Producer & Editor
Live From DansDirector, Producer, DP & Editor
#LiveInColor 5KDP, Producer & Editor
Leukemia TexasDP, Director, Producer & Editor
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© 2026 Patrick Flaherty
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