UI Production Director
In 2022, I led the UI animation work for the Windows 11 2022 Update launch video. The big job was building a screen system that could handle a lot of scenes, survive a lot of revisions, and still feel consistent by the end.
I directed the animation team, helped talent interact naturally with the devices on set, and managed screen setups across locations. I also built the UI template system that later carried into projects like Surface Laptop 5 and Surface Pro 9.
- I led the UI animation team and helped keep the screen work consistent across the film.
- I supported the shoot on set so the device interactions felt natural and usable in post.
- I built a reusable UI template system that kept paying off well beyond this project.
Microsoft
Silver Telly Winner
People's Telly - Promotional Video
The taskbar needed to stay flexible, so I built a set of Essential Properties around it. That gave us broad control without forcing a rebuild every time something changed.
From there, we could swap the taskbar color, update the date and time, turn different states on and off, and drop in different app combinations depending on the shot.
Below is a look at some of the elements I built as part of a larger UI template system we still use when animating scenes. The goal was to make the taskbar flexible enough to survive revisions and new projects without starting over every time.
I used Marker Remap in After Effects so scenes could be moved around quickly and still hold together. That made placement faster and gave us a lot more room to adapt as the edit changed.
Alongside the templates, I also helped build a number of the final scenes in the video. The process was structured, but it gave us room to keep refining as the piece came together.
I worked with the storyboard artist to map the frames first. Then we used provisional UI to test interactions and flow before the final screens were locked.
Once the UI was refined and approved, I handed the finished animations to the 3D artists on my team so they could take the last pass. Keeping those stages clear is a big part of why the final video felt polished.
Director - Daniel Escolin
Assistant Director - Melissa Kim
Producers - Emily Duarte & Ryta Karagodina
Creative Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designers - Ziye Liu, Danny Yoon, Gap Yossanun, Kyle Moore
Storyboard Artist - Alex Alvarado
UI Production Director - Patrick Flaherty
2D Motion Designer - Adam Lubanski
Selected Works
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