I’m a Seattle‑based video storyteller and motion designer with over 15 years of experience translating complex ideas into human‑centered stories. From producing hundreds of videos at Alcon to shaping narratives on Microsoft’s Visual Design team, I’ve handled scripting, directing, filming, animating, and editing. Recently I’ve leaned into AI tools to streamline workflows and spark new creative ideas. My mission is simple: make videos that inform and truly resonate with audiences.

No matter the project, big or small, I start by asking: what’s the story and who’s listening? I’ve learned that even the slickest visuals fall flat without a human heartbeat. I excel at turning technical jargon into moments people feel: whether it’s a Microsoft or Adobe demo, a Canon showcase, or a United Way film. If someone walks away moved or enlightened, we’ve done our job. For me, storytelling isn’t just one step in production; it’s the lens through which I view every frame.

VisD - UI Reel

Ui Director, Motion Designer, Producer & Editor

As UI Director on Microsoft’s Visual Design team, I played a pivotal role in videos for Windows 11, Surface, Copilot+ PCs, and Recall. I owned the look and feel of every on‑device demo, making sure each animation showcased the software’s most compelling moments. Whether I was working solo or leading a small team.

Recall - Copilot+ PCs

Associate Creative Director & UI Production Director

For the launch of Recall, a new Microsoft app experience, I served as UI Production Director leading the visualization from concept to stage. After months of planning, we raced through a final two‑week sprint to produce screen visuals ready for the big show. Because our demo would play on a 50‑foot event screen, we meticulously tuned every pixel, from UI layouts and device renders to gradient backgrounds, to make sure it dazzled at scale.
Building on earlier Recall demos featured in Surface and Copilot+ PC sizzle videos, I pushed the scenarios further for the live stage and refined the pacing for on‑camera capture. In the end, we delivered a dynamic visual story that Yusuf Mehdi unveiled live on stage.

Microsoft 365 Sizzle Reels and Event Videos

Post-Production Supervisor, Motion Designer & Editor

If you need hype in 120 seconds or less, I’m your person. On Microsoft 365 campaigns, I led the post‑production and motion design for fast‑paced sizzle reels that lit up the stage at Microsoft Ignite. These high‑energy montages distilled complex products into must‑see moments, energizing both in‑person and online audiences. Whether weaving together Teams customer stories or crafting a rapid‑fire feature demo, I managed every cut, transition, and animation. Working under tight turnarounds, I aligned each video with the marketing brief and engineering specs to ensure it hit the mark, earning executive applause and plenty of global viewer buzz.

Introducing the new Bing in Windows

UI Production Director

This project was our first foray into visualizing AI inside Windows, and it set the stage for a new philosophy: minimize UI to the essentials. In a lightning-fast 10‑day sprint, we put Bing Chat in the taskbar front and center, immediate answers where you work with zero context switching. We also previewed touch refinements, Start menu updates, and virtual desktops, all presented with small‑screen clarity and structured for easy cutdowns into bite‑sized demos. It not only introduced Windows users to built‑in AI, but also became a blueprint for how we showcase AI features going forward.

Surface Copilot+ PCs

UI Production Director

For the Surface Copilot+ PCs launch, I orchestrated a device‑first film that put the hardware and AI features in the spotlight. As UI Production Director, I coordinated between design, engineering, and marketing teams to ensure the experience was both technically precise and visually striking. We created AI‑driven on‑screen interactions that showcased Copilot+ PCs capabilities.
In partnership with the renowned studio Man vs. Machine, we fused 2D animation, AI‑generated art, 3D motion graphics, and live footage into a seamless narrative. The final product was a fast‑paced, polished launch film that felt unmistakably Microsoft, the highlight of the unveiling event.

Make AI Simple with Adobe

Director, Producer, Animator & Editor

Adobe enlisted me to create a video that could demystify their AI tools for marketers, and I ran with it from concept to final cut. I co‑wrote the script, sketched the storyboards by hand, directed the voice‑over, animated the graphics in After Effects, and fine‑tuned every edit. The challenge was turning complex data workflows into a story that felt clear and human.
In the end, the video struck the right balance, it translated technical insights into relatable benefits. That project also shaped how I tackle AI storytelling now: I make it engaging and truthful, always grounded in real user needs.

United Way

Editor & Animator

I led the edit on a United Way campaign that celebrated real people’s journeys, none more so than Sheena’s. My role was all about crafting a sincere narrative in post: choosing the right moments, pacing them to maximize emotional connection, and weaving in visuals and audio that honored her story. In addition to that personal story, I edited a broader brandscape video that explained United Way’s mission and impact across the community. Seeing these videos inspire new volunteers and donors was a powerful reminder of why authentic storytelling matters. It wasn’t just about conveying information; it was about making people truly feel the mission.

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